{"id":9635,"date":"2023-08-24T11:58:56","date_gmt":"2023-08-24T04:58:56","guid":{"rendered":"https:\/\/csmglobal.vn\/?p=9635"},"modified":"2023-08-24T12:00:57","modified_gmt":"2023-08-24T05:00:57","slug":"9635","status":"publish","type":"post","link":"https:\/\/csmglobal.vn\/index.php\/2023\/08\/24\/9635\/","title":{"rendered":"Truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1 nh\u00e2n h\u00f3a t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u h\u01a1n v\u00e0 g\u1ea7n g\u0169i h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

Truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1 nh\u00e2n h\u00f3a l\u00e0 hai kh\u00eda c\u1ea1nh quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111\u1ec3 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u h\u01a1n v\u00e0 g\u1ea7n g\u0169i h\u01a1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

    \n
  1. Truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng t\u00e1c<\/strong>: Truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng t\u00e1c (interactive communication) l\u00e0 vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed9t c\u01a1 ch\u1ebf t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u gi\u1eefa ng\u01b0\u1eddi g\u1eedi th\u00f4ng \u0111i\u1ec7p v\u00e0 ng\u01b0\u1eddi nh\u1eadn. Thay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng tin m\u1ed9t chi\u1ec1u, truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng t\u00e1c cho ph\u00e9p \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tham gia, g\u00f3p \u00fd, \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi g\u1eedi th\u00f4ng \u0111i\u1ec7p. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 di\u1ec5n ra th\u00f4ng qua c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c tuy\u1ebfn, b\u00ecnh lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, email, cu\u1ed9c h\u1ecdp tr\u1ef1c tuy\u1ebfn, webinar, v\u00e0 nhi\u1ec1u h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c kh\u00e1c.Truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng t\u00e1c gi\u00fap x\u00e2y d\u1ef1ng s\u1ef1 th\u00e2n thi\u1ec7n, t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi g\u1eedi th\u00f4ng \u0111i\u1ec7p \u0111\u1ed1i v\u1edbi \u00fd ki\u1ebfn v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/li>\n
  2. C\u00e1 nh\u00e2n h\u00f3a truy\u1ec1n th\u00f4ng<\/strong>: C\u00e1 nh\u00e2n h\u00f3a truy\u1ec1n th\u00f4ng (personalized communication) l\u00e0 vi\u1ec7c t\u1ea1o n\u1ed9i dung, th\u00f4ng \u0111i\u1ec7p ho\u1eb7c tr\u1ea3i nghi\u1ec7m truy\u1ec1n th\u00f4ng d\u1ef1a tr\u00ean th\u00f4ng tin c\u00e1 nh\u00e2n v\u1ec1 ng\u01b0\u1eddi nh\u1eadn. Thay v\u00ec g\u1eedi c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p chung cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, c\u00e1 nh\u00e2n h\u00f3a cho ph\u00e9p t\u00f9y ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 ph\u1ea3n \u00e1nh s\u1edf th\u00edch, nhu c\u1ea7u v\u00e0 h\u00e0nh vi c\u1ee7a t\u1eebng ng\u01b0\u1eddi nh\u1eadn c\u1ee5 th\u1ec3.C\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n qua vi\u1ec7c s\u1eed d\u1ee5ng t\u00ean ng\u01b0\u1eddi nh\u1eadn trong email, cung c\u1ea5p g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean l\u1ecbch s\u1eed mua h\u00e0ng, \u0111\u1ec1 xu\u1ea5t n\u1ed9i dung d\u1ef1a tr\u00ean s\u1edf th\u00edch tr\u01b0\u1edbc \u0111\u00e2y, ho\u1eb7c th\u1eadm ch\u00ed t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m t\u00f9y ch\u1ec9nh d\u00e0nh ri\u00eang cho t\u1eebng ng\u01b0\u1eddi.<\/li>\n<\/ol>\n

    C\u1ea3 hai kh\u00e1i ni\u1ec7m n\u00e0y \u0111\u1ec1u nh\u1eb1m t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i c\u00e1 nh\u00e2n h\u00f3a h\u01a1n gi\u1eefa ng\u01b0\u1eddi g\u1eedi th\u00f4ng \u0111i\u1ec7p v\u00e0 ng\u01b0\u1eddi nh\u1eadn. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra tr\u1ea3i nghi\u1ec7m truy\u1ec1n th\u00f4ng t\u1ed1t h\u01a1n, th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

    \"ca-nhan-hoa-trai-nghiem-khach-hang\"
    C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng c\u1ea7n \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y m\u1ea1nh h\u01a1n<\/figcaption><\/figure>\n

    \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1 nh\u00e2n h\u00f3a hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u01b0\u01a1ng ph\u00e1p c\u1ee5 th\u1ec3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 g\u1ee3i \u00fd \u0111\u1ec3 th\u1ef1c hi\u1ec7n truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1 nh\u00e2n h\u00f3a:<\/p>\n

    Truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng t\u00e1c:<\/strong><\/p>\n

      \n
    1. Thi\u1ebft l\u1eadp c\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c<\/strong>: X\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, email, h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn. \u0110\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng.<\/li>\n
    2. Ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng<\/strong>: Khi nh\u1eadn \u0111\u01b0\u1ee3c b\u00ecnh lu\u1eadn, ph\u1ea3n h\u1ed3i ho\u1eb7c y\u00eau c\u1ea7u t\u1eeb ng\u01b0\u1eddi nh\u1eadn, h\u00e3y ph\u1ea3n h\u1ed3i m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 chuy\u00ean nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m v\u00e0 t\u00f4n tr\u1ecdng \u0111\u1ed1i v\u1edbi \u00fd ki\u1ebfn c\u1ee7a h\u1ecd.<\/li>\n
    3. T\u1ed5 ch\u1ee9c cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c tuy\u1ebfn<\/strong>: T\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c tuy\u1ebfn nh\u01b0 h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn ho\u1eb7c bu\u1ed5i h\u1ecfi \u0111\u00e1p \u0111\u1ec3 cho ph\u00e9p \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tham gia tr\u1ef1c ti\u1ebfp v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi.<\/li>\n
    4. Khuy\u1ebfn kh\u00edch ph\u1ea3n h\u1ed3i<\/strong>: Y\u00eau c\u1ea7u \u00fd ki\u1ebfn, \u0111\u1ec1 xu\u1ea5t \u00fd t\u01b0\u1edfng v\u00e0 khuy\u1ebfn kh\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tham gia v\u00e0o c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn.\n

      \"tang-cuong-tuong-tac-tren-nhieu-kenh\"
      T\u0103ng c\u01b0\u1eddng t\u1ea7n su\u1ea5t t\u01b0\u01a1ng t\u00e1c \u0111a k\u00eanh l\u00e0 gi\u1ea3i ph\u00e1p \u0111\u1ec3 b\u1ea1n thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n<\/figcaption><\/figure><\/li>\n<\/ol>\n

      C\u00e1 nh\u00e2n h\u00f3a truy\u1ec1n th\u00f4ng:<\/strong><\/p>\n

        \n
      1. Thu th\u1eadp th\u00f4ng tin c\u00e1 nh\u00e2n<\/strong>: Thu th\u1eadp th\u00f4ng tin v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi mua h\u00e0ng v\u00e0 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n kh\u00e1c c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u1ecd.<\/li>\n
      2. T\u00f9y ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p<\/strong>: D\u1ef1a tr\u00ean th\u00f4ng tin c\u00e1 nh\u00e2n, t\u00f9y ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 ph\u1ea3n \u00e1nh s\u1edf th\u00edch, nhu c\u1ea7u v\u00e0 h\u00e0nh vi c\u1ee7a t\u1eebng ng\u01b0\u1eddi nh\u1eadn.<\/li>\n
      3. S\u1eed d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/strong>: S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi nh\u1eadn c\u00f9ng m\u1ed9t l\u00fac. \u0110i\u1ec1u n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a.<\/li>\n
      4. G\u1ee3i \u00fd s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean l\u1ecbch s\u1eed mua h\u00e0ng<\/strong>: N\u1ebfu b\u1ea1n c\u00f3 c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn, s\u1eed d\u1ee5ng l\u1ecbch s\u1eed mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan ho\u1eb7c c\u00f3 th\u1ec3 h\u1ecd quan t\u00e2m.<\/li>\n
      5. S\u1eed d\u1ee5ng t\u00ean v\u00e0 th\u00f4ng tin c\u00e1 nh\u00e2n<\/strong>: S\u1eed d\u1ee5ng t\u00ean ng\u01b0\u1eddi nh\u1eadn trong c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c c\u00e1 nh\u00e2n h\u01a1n.<\/li>\n
      6. Theo d\u00f5i hi\u1ec7u su\u1ea5t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/strong>: Theo d\u00f5i s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi nh\u1eadn \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch c\u00e1 nh\u00e2n h\u00f3a v\u00e0 \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft.<\/li>\n<\/ol>\n

        Nh\u1edb r\u1eb1ng, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1 nh\u00e2n h\u00f3a, b\u1ea1n c\u1ea7n c\u00f3 s\u1ef1 t\u1eadp trung v\u00e0o vi\u1ec7c hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7, v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1 nh\u00e2n h\u00f3a \u0111\u00e1ng nh\u1edb.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1 nh\u00e2n h\u00f3a l\u00e0 hai kh\u00eda c\u1ea1nh quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111\u1ec3 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u h\u01a1n v\u00e0 g\u1ea7n g\u0169i h\u01a1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng t\u00e1c: Truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng t\u00e1c (interactive communication) l\u00e0 vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed9t c\u01a1 ch\u1ebf t\u01b0\u01a1ng t\u00e1c hai […]<\/p>\n","protected":false},"author":1,"featured_media":9636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[297,298,295,299,292,296],"class_list":["post-9635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tu-csm","tag-ca-nhan-hoa-nguoi-dung","tag-ca-nhan-hoa-trai-nghiem-khach-hang","tag-da-kenh","tag-phan-hoi-nhanh","tag-truyen-thong-da-kenh","tag-tuong-tac-khach-hang"],"_links":{"self":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/9635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/comments?post=9635"}],"version-history":[{"count":3,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/9635\/revisions"}],"predecessor-version":[{"id":9640,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/9635\/revisions\/9640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/media\/9636"}],"wp:attachment":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/media?parent=9635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/categories?post=9635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/tags?post=9635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}