{"id":9458,"date":"2023-02-16T04:46:27","date_gmt":"2023-02-16T04:46:27","guid":{"rendered":"https:\/\/csmglobal.vn\/?p=9458"},"modified":"2023-02-16T07:50:29","modified_gmt":"2023-02-16T07:50:29","slug":"digital-2023-vietnam","status":"publish","type":"post","link":"https:\/\/csmglobal.vn\/index.php\/2023\/02\/16\/digital-2023-vietnam\/","title":{"rendered":"Digital 2023: Vietnam"},"content":{"rendered":"<h5>C\u1ea3nh quan truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 x\u00e3 h\u1ed9i ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn.\u00a0Trong m\u01b0\u1eddi hai th\u00e1ng qua, h\u00e0nh vi k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 tr\u1ea3i qua nhi\u1ec1u thay \u0111\u1ed5i, th\u1eadm ch\u00ed so v\u1edbi &#8220;n\u0103m \u0111\u1ea1i d\u1ecbch&#8221;. B\u00e1o c\u00e1o t\u1ed5ng quan Digital 2023 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t b\u1edfi <a href=\"https:\/\/wearesocial.com\/fr\/\">We Are Social<\/a> and <a href=\"https:\/\/www.meltwater.com\/fr\">Meltwater<\/a>, ch\u1ee9a t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u b\u1ea1n c\u1ea7n \u0111\u1ec3 hi\u1ec3u c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t.<\/h5>\n<p>B\u00e0i vi\u1ebft g\u1ed1c thu\u1ed9c v\u1ec1<a href=\"https:\/\/datareportal.com\/reports\/digital-2023-vietnam\"> Datareportal<\/a><\/p>\n<h4><b>1.Hi\u1ec7n tr\u1ea1ng s\u1ed1 t\u1ea1i Vi\u1ec7t Nam n\u0103m 2023<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng ti\u00eau \u0111\u1ec1 quan tr\u1ecdng cho vi\u1ec7c \u00e1p d\u1ee5ng v\u00e0 s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2023:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3<\/span><b> 77,93 tri\u1ec7u<\/b><span style=\"font-weight: 400;\"> ng\u01b0\u1eddi d\u00f9ng internet \u1edf Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2023, khi t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng internet \u1edf m\u1ee9c <\/span><b>79,1%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7t Nam l\u00e0 n\u01a1i c\u00f3 70,00 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0o th\u00e1ng 1 n\u0103m 2023, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng <\/span><b>71,0%<\/b><span style=\"font-weight: 400;\"> t\u1ed5ng d\u00e2n s\u1ed1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ed5ng c\u1ed9ng c\u00f3 <\/span><b>161,6 tri\u1ec7u<\/b><span style=\"font-weight: 400;\"> k\u1ebft n\u1ed1i di \u0111\u1ed9ng \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2023, v\u1edbi con s\u1ed1 n\u00e0y t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi <\/span><b>164,0%<\/b><span style=\"font-weight: 400;\"> t\u1ed5ng d\u00e2n s\u1ed1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng th\u1ed1ng k\u00ea ti\u00eau \u0111\u1ec1 n\u00e0y cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan tuy\u1ec7t v\u1eddi v\u1ec1 \u201ctr\u1ea1ng th\u00e1i k\u1ef9 thu\u1eadt s\u1ed1\u201d \u1edf Vi\u1ec7t Nam, nh\u01b0ng \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c xu h\u01b0\u1edbng v\u00e0 h\u00e0nh vi k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o, ch\u00fang ta c\u1ea7n t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 d\u1eef li\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n nh\u1eefng con s\u1ed1 m\u1edbi nh\u1ea5t cho ch\u00fang ta bi\u1ebft \u0111i\u1ec1u g\u00ec, b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t s\u1ed1 b\u1ed1i c\u1ea3nh c\u00f3 gi\u00e1 tr\u1ecb li\u00ean quan \u0111\u1ebfn d\u00e2n s\u1ed1 Vi\u1ec7t Nam.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9466\" src=\"https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_31_11-AM.png\" alt=\"\" width=\"1366\" height=\"768\" srcset=\"https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_31_11-AM.png 1366w, https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_31_11-AM-768x432.png 768w, https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_31_11-AM-600x337.png 600w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<h5><b>D\u00e2n s\u1ed1 Vi\u1ec7t Nam n\u0103m 2023<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">T\u1ed5ng d\u00e2n s\u1ed1 c\u1ee7a Vi\u1ec7t Nam l\u00e0 98,53 tri\u1ec7u v\u00e0o th\u00e1ng 1 n\u0103m 2023. <\/span><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u cho th\u1ea5y d\u00e2n s\u1ed1 Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng 689 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi <\/span><b>(+0,7%)<\/b><span style=\"font-weight: 400;\"> t\u1eeb n\u0103m 2022 \u0111\u1ebfn n\u0103m 2023. <\/span><b>50,6%<\/b><span style=\"font-weight: 400;\"> d\u00e2n s\u1ed1 Vi\u1ec7t Nam l\u00e0 n\u1eef , trong khi <\/span><b>49,4%<\/b><span style=\"font-weight: 400;\"> d\u00e2n s\u1ed1 l\u00e0 nam . <\/span><span style=\"font-weight: 400;\">V\u00e0o \u0111\u1ea7u n\u0103m 2023, <\/span><b>39,1%<\/b><span style=\"font-weight: 400;\"> d\u00e2n s\u1ed1 Vi\u1ec7t Nam s\u1ed1ng \u1edf c\u00e1c trung t\u00e2m th\u00e0nh th\u1ecb , trong khi<\/span><b> 60,9%<\/b><span style=\"font-weight: 400;\"> s\u1ed1ng \u1edf n\u00f4ng th\u00f4n.<\/span><\/p>\n<p><b>D\u00e2n s\u1ed1 Vi\u1ec7t Nam theo \u0111\u1ed9 tu\u1ed5i<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tu\u1ed5i trung v\u1ecb c\u1ee7a d\u00e2n s\u1ed1 Vi\u1ec7t Nam l\u00e0 32,7 .<\/span><span style=\"font-weight: 400;\">T\u1ed5ng d\u00e2n s\u1ed1 Vi\u1ec7t Nam \u0111\u01b0\u1ee3c chia theo nh\u00f3m tu\u1ed5i:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>7,4%<\/b><span style=\"font-weight: 400;\"> n\u1eb1m trong \u0111\u1ed9 tu\u1ed5i t\u1eeb<\/span><b> 0 \u0111\u1ebfn 4<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>12,0%<\/b><span style=\"font-weight: 400;\"> l\u00e0 trong \u0111\u1ed9 tu\u1ed5i t\u1eeb<\/span><b> 5 \u0111\u1ebfn 12<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>7,1%<\/b><span style=\"font-weight: 400;\"> n\u1eb1m trong \u0111\u1ed9 tu\u1ed5i t\u1eeb<\/span><b> 13 \u0111\u1ebfn 17<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>9,7%<\/b><span style=\"font-weight: 400;\"> n\u1eb1m trong \u0111\u1ed9 tu\u1ed5i t\u1eeb <\/span><b>18 \u0111\u1ebfn 24<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>16,0%<\/b><span style=\"font-weight: 400;\"> n\u1eb1m trong \u0111\u1ed9 tu\u1ed5i t\u1eeb <\/span><b>25 \u0111\u1ebfn 34<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>15,6%<\/b><span style=\"font-weight: 400;\"> n\u1eb1m trong \u0111\u1ed9 tu\u1ed5i t\u1eeb <\/span><b>35 \u0111\u1ebfn 44<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>12,8% <\/b><span style=\"font-weight: 400;\">n\u1eb1m trong \u0111\u1ed9 tu\u1ed5i t\u1eeb <\/span><b>45 \u0111\u1ebfn 54<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>9,9%<\/b><span style=\"font-weight: 400;\"> n\u1eb1m trong \u0111\u1ed9 tu\u1ed5i t\u1eeb <\/span><b>55 \u0111\u1ebfn 64<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>9,3%<\/b><span style=\"font-weight: 400;\"> l\u00e0 t\u1eeb <\/span><b>65 tu\u1ed5i tr\u1edf l\u00ean<\/b><\/li>\n<\/ul>\n<h4><strong>2. S\u1eed d\u1ee5ng Internet t\u1ea1i Vi\u1ec7t Nam n\u0103m 2023<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">C\u00f3<\/span><b> 77,93 tri\u1ec7u<\/b><span style=\"font-weight: 400;\"> ng\u01b0\u1eddi d\u00f9ng internet t\u1ea1i Vi\u1ec7t Nam t\u00ednh \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp internet c\u1ee7a Vi\u1ec7t Nam \u1edf m\u1ee9c<\/span><b> 79,1%<\/b><span style=\"font-weight: 400;\"> tr\u00ean t\u1ed5ng d\u00e2n s\u1ed1 v\u00e0o \u0111\u1ea7u n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch c\u1ee7a Kepios ch\u1ec9 ra r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng internet \u1edf Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng<\/span><b> 5,3 tri\u1ec7u (+7,3%)<\/b><span style=\"font-weight: 400;\"> t\u1eeb n\u0103m 2022 \u0111\u1ebfn n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng s\u1ed1 li\u1ec7u tr\u00ean ti\u1ebft l\u1ed9 r\u1eb1ng <\/span><b>20,60 tri\u1ec7u<\/b><span style=\"font-weight: 400;\"> ng\u01b0\u1eddi \u1edf Vi\u1ec7t Nam kh\u00f4ng s\u1eed d\u1ee5ng Internet v\u00e0o \u0111\u1ea7u n\u0103m 2023, cho th\u1ea5y <\/span><b>20,9%<\/b><span style=\"font-weight: 400;\"> d\u00e2n s\u1ed1 v\u1eabn \u1edf ngo\u1ea1i tuy\u1ebfn v\u00e0o \u0111\u1ea7u n\u0103m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, s\u1ef1 ph\u1ee9c t\u1ea1p li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng internet c\u00f3 ngh\u0129a l\u00e0 th\u01b0\u1eddng c\u00f3 th\u1ec3 m\u1ea5t v\u00e0i th\u00e1ng tr\u01b0\u1edbc khi nghi\u00ean c\u1ee9u s\u1eb5n s\u00e0ng \u0111\u1ec3 xu\u1ea5t b\u1ea3n. Do \u0111\u00f3, c\u00e1c s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 m\u1edbi nh\u1ea5t v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng internet lu\u00f4n lu\u00f4n d\u01b0\u1edbi th\u1ef1c t\u1ebf \u0111\u1ea1i di\u1ec7n.\u00a0<\/span><\/p>\n<h5><b>T\u1ed1c \u0111\u1ed9 k\u1ebft n\u1ed1i Internet t\u1ea1i Vi\u1ec7t Nam n\u0103m 2023<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u do Ookla c\u00f4ng b\u1ed1 cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng internet \u1edf Vi\u1ec7t Nam c\u00f3 th\u1ec3 mong \u0111\u1ee3i t\u1ed1c \u0111\u1ed9 k\u1ebft n\u1ed1i internet nh\u01b0 sau v\u00e0o \u0111\u1ea7u n\u0103m 2023:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ed1c \u0111\u1ed9 k\u1ebft n\u1ed1i internet di \u0111\u1ed9ng trung b\u00ecnh qua m\u1ea1ng di \u0111\u1ed9ng:<\/span><b> 39,59 Mbps<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ed1c \u0111\u1ed9 k\u1ebft n\u1ed1i internet c\u1ed1 \u0111\u1ecbnh trung b\u00ecnh: <\/span><b>80,27 Mbps<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u c\u1ee7a Ookla cho th\u1ea5y t\u1ed1c \u0111\u1ed9 k\u1ebft n\u1ed1i internet di \u0111\u1ed9ng trung b\u00ecnh \u1edf Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng <\/span><b>4,46 Mbps (+12,7%)<\/b><span style=\"font-weight: 400;\"> trong 12 th\u00e1ng t\u00ednh \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong khi \u0111\u00f3, d\u1eef li\u1ec7u c\u1ee7a Ookla cho t\u1ed1c \u0111\u1ed9 k\u1ebft n\u1ed1i internet c\u1ed1 \u0111\u1ecbnh \u1edf Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng<\/span><b> 11,77 Mbps (+17,2%)<\/b><span style=\"font-weight: 400;\"> trong c\u00f9ng k\u1ef3.<\/span><\/p>\n<h4><b>3. Th\u1ed1ng k\u00ea m\u1ea1ng x\u00e3 h\u1ed9i cho Vi\u1ec7t Nam n\u0103m 2023<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">C\u00f3 <\/span><b>73.11 tri\u1ec7u<\/b><span style=\"font-weight: 400;\"> ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam t\u00ednh \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam t\u00ednh \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2023 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi<\/span><b> 74,2%<\/b><span style=\"font-weight: 400;\"> t\u1ed5ng d\u00e2n s\u1ed1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong khi \u0111\u00f3, d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 thi\u1ebft l\u1eadp k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i h\u00e0ng \u0111\u1ea7u cho th\u1ea5y c\u00f3 <\/span><b>64,40 tri\u1ec7u <\/b><span style=\"font-weight: 400;\">ng\u01b0\u1eddi d\u00f9ng t\u1eeb 18 tu\u1ed5i tr\u1edf l\u00ean s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam. \u0111\u1ea7u n\u0103m 2023, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi <\/span><b>89,0%<\/b><span style=\"font-weight: 400;\"> t\u1ed5ng d\u00e2n s\u1ed1 t\u1eeb 18 tu\u1ed5i tr\u1edf l\u00ean v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u00ecn chung 89,8% t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng internet c\u1ee7a Vi\u1ec7t Nam (kh\u00f4ng ph\u00e2n bi\u1ec7t \u0111\u1ed9 tu\u1ed5i) \u0111\u00e3 s\u1eed d\u1ee5ng \u00edt nh\u1ea5t m\u1ed9t n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0o th\u00e1ng 1 n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, <\/span><b>50,6%<\/b><span style=\"font-weight: 400;\"> ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i \u1edf Vi\u1ec7t Nam l\u00e0 n\u1eef, trong khi <\/span><b>49,4%<\/b><span style=\"font-weight: 400;\"> l\u00e0 nam.<\/span><\/p>\n<h4><b>4. Ng\u01b0\u1eddi d\u00f9ng Facebook t\u1ea1i Vi\u1ec7t Nam n\u0103m 2023<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 trong t\u00e0i nguy\u00ean qu\u1ea3ng c\u00e1o c\u1ee7a Meta cho th\u1ea5y Facebook c\u00f3 <\/span><b>66,20 tri\u1ec7u<\/b><span style=\"font-weight: 400;\"> ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meta \u0111\u00e3 th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi c\u00e1c t\u00e0i nguy\u00ean qu\u1ea3ng c\u00e1o d\u1eef li\u1ec7u ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng trong nh\u1eefng th\u00e1ng g\u1ea7n \u0111\u00e2y,\u00a0 bao g\u1ed3m c\u1ea3 vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi d\u1eef li\u1ec7u \u0111\u1ed1i t\u01b0\u1ee3ng c\u01a1 s\u1edf cho Facebook.<\/span><\/p>\n<h5><b>T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng Facebook t\u1ea1i Vi\u1ec7t Nam<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 ri\u00eang c\u1ee7a Meta cho th\u1ea5y ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng c\u1ee7a Facebook t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 gi\u1ea3m <\/span><b>4,2 tri\u1ec7u (-6,0%)<\/b><span style=\"font-weight: 400;\"> t\u1eeb n\u0103m 2022 \u0111\u1ebfn n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi b\u1ed1i c\u1ea3nh g\u1ea7n \u0111\u00e2y h\u01a1n, d\u1eef li\u1ec7u t\u01b0\u01a1ng t\u1ef1 cho th\u1ea5y s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn b\u1eb1ng qu\u1ea3ng c\u00e1o tr\u00ean Facebook t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 gi\u1ea3m <\/span><b>3,5 tri\u1ec7u (-5,0%)<\/b><span style=\"font-weight: 400;\"> trong kho\u1ea3ng th\u1eddi gian \u0111\u00f3 kho\u1ea3ng th\u1eddi gian t\u1eeb th\u00e1ng 10 n\u0103m 2022 \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2023.<\/span><\/p>\n<h5><b>S\u1ef1 ch\u1ea5p nh\u1eadn c\u1ee7a Facebook t\u1ea1i Vi\u1ec7t Nam.<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a Facebook t\u1ea1i Vi\u1ec7t Nam t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi<\/span><b> 67,2%<\/b><span style=\"font-weight: 400;\"> t\u1ed5ng s\u1ed1 v\u00e0o \u0111\u1ea7u n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, Facebook h\u1ea1n ch\u1ebf vi\u1ec7c s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh cho nh\u1eefng ng\u01b0\u1eddi t\u1eeb 13 tu\u1ed5i tr\u1edf l\u00ean, c\u00f3 <\/span><b>83,4%<\/b><span style=\"font-weight: 400;\"> \u0111\u1ed1i t\u01b0\u1ee3ng \u201c\u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n\u201d \u1edf Vi\u1ec7t Nam s\u1eed d\u1ee5ng Facebook v\u00e0o n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 bi\u1ebft th\u00eam b\u1ed1i c\u1ea3nh, ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a Facebook t\u1ea1i Vi\u1ec7t Nam t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi<\/span><b> 84,9% <\/b><span style=\"font-weight: 400;\">c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng internet t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng (b\u1ea5t k\u1ec3 \u0111\u1ed9 tu\u1ed5i) v\u00e0o th\u00e1ng 1 n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e0o \u0111\u1ea7u n\u0103m 2023, <\/span><b>50,2% <\/b><span style=\"font-weight: 400;\">\u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o c\u1ee7a Facebook t\u1ea1i Vi\u1ec7t Nam l\u00e0 n\u1eef , trong khi <\/span><b>49,8%<\/b><span style=\"font-weight: 400;\"> l\u00e0 nam.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9469\" src=\"https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_39_12-AM-1.png\" alt=\"\" width=\"1366\" height=\"768\" srcset=\"https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_39_12-AM-1.png 1366w, https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_39_12-AM-1-768x432.png 768w, https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_39_12-AM-1-600x337.png 600w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<h4><b>5. Ng\u01b0\u1eddi d\u00f9ng YouTube t\u1ea1i Vi\u1ec7t Nam n\u0103m 2023<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">C\u1eadp nh\u1eadt t\u00e0i nguy\u00ean qu\u1ea3ng c\u00e1o c\u1ee7a Google cho th\u1ea5y YouTube c\u00f3 <\/span><b>63,00 tri\u1ec7u<\/b><span style=\"font-weight: 400;\"> ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a YouTube v\u00e0o \u0111\u1ea7u n\u0103m 2023 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi <\/span><b>63,9%<\/b><span style=\"font-weight: 400;\"> t\u1ed5ng d\u00e2n s\u1ed1 Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3ng c\u00e1o tr\u00ean YouTube \u0111\u00e3 \u0111\u1ea1t <\/span><b>80,8%<\/b><span style=\"font-weight: 400;\"> t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng internet c\u1ee7a Vi\u1ec7t Nam (b\u1ea5t k\u1ec3 \u0111\u1ed9 tu\u1ed5i) v\u00e0o th\u00e1ng 1 n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, <\/span><b>49,5%<\/b><span style=\"font-weight: 400;\"> kh\u00e1n gi\u1ea3 xem qu\u1ea3ng c\u00e1o c\u1ee7a YouTube t\u1ea1i Vi\u1ec7t Nam l\u00e0 n\u1eef , trong khi <\/span><b>50,5%<\/b><span style=\"font-weight: 400;\"> l\u00e0 nam.<\/span><\/p>\n<h5><b>T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng YouTube t\u1ea1i Vi\u1ec7t Nam<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 trong n\u0103m c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00ednh Google cho th\u1ea5y ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng c\u1ee7a YouTube t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng <\/span><b>500 \u0111i\u1ec3m (+0,8%)<\/b><span style=\"font-weight: 400;\"> t\u1eeb \u0111\u1ea7u n\u0103m 2022 \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2023.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9471\" src=\"https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_40_40-AM.png\" alt=\"\" width=\"1366\" height=\"768\" srcset=\"https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_40_40-AM.png 1366w, https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_40_40-AM-768x432.png 768w, https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_40_40-AM-600x337.png 600w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<h4><b>6. Ng\u01b0\u1eddi d\u00f9ng Instagram t\u1ea1i Vi\u1ec7t Nam n\u0103m 2023<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng con s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 tr\u00ean c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o c\u1ee7a Meta cho th\u1ea5y Instagram c\u00f3<\/span><b> 10,35 tri\u1ec7u<\/b><span style=\"font-weight: 400;\"> ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh g\u1ea7n \u0111\u00e2y c\u1ee7a c\u00f4ng ty cho th\u1ea5y ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a Instagram t\u1ea1i Vi\u1ec7t Nam t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi <\/span><b>10,5%<\/b><span style=\"font-weight: 400;\"> t\u1ed5ng d\u00e2n s\u1ed1 v\u00e0o \u0111\u1ea7u n\u0103m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram h\u1ea1n ch\u1ebf ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi t\u1eeb 13 tu\u1ed5i tr\u1edf l\u00ean m\u1edbi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh, c\u00f3 <\/span><b>13,0%<\/b><span style=\"font-weight: 400;\"> \u0111\u1ed1i t\u01b0\u1ee3ng \u201c\u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n\u201d \u1edf Vi\u1ec7t Nam s\u1eed d\u1ee5ng Instagram v\u00e0o n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a Instagram t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2023 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi <\/span><b>13,3%<\/b><span style=\"font-weight: 400;\"> c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng internet t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng (b\u1ea5t k\u1ec3 tu\u1ed5i t\u00e1c).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e0o \u0111\u1ea7u n\u0103m 2023, <\/span><b>62,5%<\/b><span style=\"font-weight: 400;\"> \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o c\u1ee7a Instagram t\u1ea1i Vi\u1ec7t Nam l\u00e0 n\u1eef , trong khi <\/span><b>37,5%<\/b><span style=\"font-weight: 400;\"> l\u00e0 nam .<\/span><\/p>\n<h5><b>T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng Instagram t\u1ea1i Vi\u1ec7t Nam<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng c\u1ee7a Instagram t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 gi\u1ea3m <\/span><b>1,3 tri\u1ec7u (-11,2%<\/b><span style=\"font-weight: 400;\">) t\u1eeb n\u0103m 2022 \u0111\u1ebfn n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u00ean n\u1ec1n t\u1ea3ng h\u00e0ng qu\u00fd, cho th\u1ea5y quy m\u00f4 \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o c\u1ee7a Instagram t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 gi\u1ea3m <\/span><b>450 \u0111\u1ed9 (-4,2%)<\/b><span style=\"font-weight: 400;\"> trong kho\u1ea3ng th\u1eddi gian t\u1eeb th\u00e1ng 10 n\u0103m 2022 \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2023.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9470\" src=\"https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_40_51-AM.png\" alt=\"\" width=\"1366\" height=\"768\" srcset=\"https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_40_51-AM.png 1366w, https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_40_51-AM-768x432.png 768w, https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_40_51-AM-600x337.png 600w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<h4><b>7. Ng\u01b0\u1eddi d\u00f9ng TikTok t\u1ea1i Vi\u1ec7t Nam n\u0103m 2023<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 trong c\u00e1c t\u00e0i nguy\u00ean qu\u1ea3ng c\u00e1o c\u1ee7a ByteDance cho th\u1ea5y TikTok c\u00f3 <\/span><b>49,86 tri\u1ec7u<\/b><span style=\"font-weight: 400;\"> ng\u01b0\u1eddi d\u00f9ng t\u1eeb 18 tu\u1ed5i tr\u1edf l\u00ean t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o TikTok \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng t\u1eeb 13 tu\u1ed5i tr\u1edf l\u00ean th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh, nh\u01b0ng nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y ch\u1ec9 hi\u1ec3n th\u1ecb \u0111\u1ed1i t\u01b0\u1ee3ng d\u1eef li\u1ec7u cho ng\u01b0\u1eddi d\u00f9ng t\u1eeb \u0111\u00f3 18 tu\u1ed5i tr\u1edf l\u00ean .<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i m\u1eb7t v\u1edbi b\u1ed1i c\u1ea3nh, s\u1ed1 li\u1ec7u c\u1ee7a ByteDance cho th\u1ea5y r\u1eb1ng qu\u1ea3ng c\u00e1o TikTok \u0111\u00e3 ti\u1ebfn g\u1ea7n \u0111\u1ebfn<\/span><b> 68,9%<\/b><span style=\"font-weight: 400;\"> t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh t\u1eeb 18 tu\u1ed5i tr\u1edf l\u00ean \u1edf Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong khi \u0111\u00f3, ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a TikTok t\u1ea1i Vi\u1ec7t Nam t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi <\/span><b>64,0%<\/b><span style=\"font-weight: 400;\"> c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng internet \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0o \u0111\u1ea7u n\u0103m, b\u1ea5t k\u1ec3 \u0111\u1ed9 tu\u1ed5i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e0o \u0111\u1ea7u n\u0103m 2023, <\/span><b>49,7%<\/b><span style=\"font-weight: 400;\"> ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o c\u1ee7a TikTok t\u1ea1i Vi\u1ec7t Nam l\u00e0 n\u1eef , trong khi <\/span><b>50,3%<\/b><span style=\"font-weight: 400;\"> l\u00e0 nam .<\/span><\/p>\n<h5><b>T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng TikTok t\u1ea1i Vi\u1ec7t Nam<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 trong c\u00e1c c\u00f4ng c\u1ee5 thi\u1ebft l\u1eadp k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00ednh ByteDance cho th\u1ea5y ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng c\u1ee7a TikTok t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng 9,9 tri\u1ec7u (+24,9%) t\u1eeb \u0111\u1ea7u n\u0103m 2022 \u0111\u1ebfn nay \u0111\u1ea7u n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong khi \u0111\u00f3, c\u00e1c s\u1ed1 li\u1ec7u n\u0103m ch\u1ec9 ra r\u1eb1ng ph\u1ea1m vi ti\u1ebfp c\u1eadn ti\u1ec1m n\u0103ng c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean TikTok t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 gi\u1ea3m 1,2 tri\u1ec7u (-2,4%) trong kho\u1ea3ng th\u1eddi gian t\u1eeb th\u00e1ng 10 n\u0103m 2022 \u0111\u1ebfn th\u00e1ng 1 2023.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9472\" src=\"https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_40_59-AM.png\" alt=\"\" width=\"1366\" height=\"768\" srcset=\"https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_40_59-AM.png 1366w, https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_40_59-AM-768x432.png 768w, https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_40_59-AM-600x337.png 600w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<h4><b>8. Ng\u01b0\u1eddi d\u00f9ng Facebook Messenger t\u1ea1i Vi\u1ec7t Nam n\u0103m 2023<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 trong t\u00e0i nguy\u00ean qu\u1ea3ng c\u00e1o c\u1ee7a Meta cho qu\u1ea3ng c\u00e1o tr\u00ean Facebook Messenger \u0111\u00e3 \u0111\u1ea1t <\/span><b>52,65 tri\u1ec7u<\/b><span style=\"font-weight: 400;\"> ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ed1 l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 \u0111\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i g\u1ea7n \u0111\u00e2y c\u1ee7a c\u00f4ng ty cho th\u1ea5y ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a Facebook Messenger t\u1ea1i Vi\u1ec7t Nam t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 53,4% t\u1ed5ng s\u1ed1 v\u00e0o \u0111\u1ea7u n\u0103m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook Messenger \u0111\u00e3 h\u1ea1n ch\u1ebf vi\u1ec7c s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh cho nh\u1eefng ng\u01b0\u1eddi t\u1eeb 13 tu\u1ed5i tr\u1edf l\u00ean, c\u00f3 <\/span><b>66,3%<\/b><span style=\"font-weight: 400;\"> \u0111\u1ed1i t\u01b0\u1ee3ng \u201c\u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n\u201d c\u1ee7a Facebook Messenger t\u1ea1i Vi\u1ec7t Nam v\u00e0o n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a Facebook Messenger t\u1ea1i Vi\u1ec7t Nam t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi <\/span><b>67,6%<\/b><span style=\"font-weight: 400;\"> c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng internet \u0111\u1ecba ph\u01b0\u01a1ng (b\u1ea5t k\u1ec3 tu\u1ed5i t\u00e1c).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e0o \u0111\u1ea7u n\u0103m 2023, <\/span><b>51,0%<\/b><span style=\"font-weight: 400;\"> \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o c\u1ee7a Facebook Messenger t\u1ea1i Vi\u1ec7t Nam l\u00e0 n\u1eef , trong khi <\/span><b>49,0%<\/b><span style=\"font-weight: 400;\"> l\u00e0 nam .<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9473\" src=\"https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_41_08-AM.png\" alt=\"\" width=\"1366\" height=\"768\" srcset=\"https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_41_08-AM.png 1366w, https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_41_08-AM-768x432.png 768w, https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_41_08-AM-600x337.png 600w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<h5><b>T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng Facebook Messenger t\u1ea1i Vi\u1ec7t Nam<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 trong c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch c\u1ee7a Meta cho th\u1ea5y ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng c\u1ee7a Facebook Messenger t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 gi\u1ea3m <\/span><b>1,4 tri\u1ec7u (-2,5%)<\/b><span style=\"font-weight: 400;\"> t\u1eeb n\u0103m 2022 \u0111\u1ebfn n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u00ean c\u01a1 s\u1edf h\u00e0ng qu\u00fd, cho th\u1ea5y quy m\u00f4 \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o c\u1ee7a Facebook Messenger t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 gi\u1ea3m <\/span><b>1,7 tri\u1ec7u (-3,0%)<\/b><span style=\"font-weight: 400;\"> trong kho\u1ea3ng th\u1eddi gian t\u1eeb th\u00e1ng 10 n\u0103m 2022 \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2023.<\/span><\/p>\n<h4><b>9. Ng\u01b0\u1eddi d\u00f9ng LinkedIn t\u1ea1i Vi\u1ec7t Nam n\u0103m 2023<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">S\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 trong c\u00e1c ngu\u1ed3n qu\u1ea3ng c\u00e1o c\u1ee7a LinkedIn cho th\u1ea5y LinkedIn c\u00f3 <\/span><b>5,20 tri\u1ec7u<\/b><span style=\"font-weight: 400;\"> \u201cth\u00e0nh vi\u00ean\u201d t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u1ea1m vi qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb c\u1ee7a c\u00f4ng ty cho th\u1ea5y c\u1eadn th\u1ecb l\u01b0\u1ee3ng kh\u00e1ch c\u1ee7a LinkedIn t\u1ea1i Vi\u1ec7t Nam t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 5,3% t\u1ed5ng d\u00e2n s\u1ed1 v\u00e0o \u0111\u1ea7u n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 v\u1eady, LinkedIn h\u1ea1n ch\u1ebf vi\u1ec7c s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh cho nh\u1eefng ng\u01b0\u1eddi t\u1eeb 18 tu\u1ed5i tr\u1edf l\u00ean, c\u00f3 <\/span><b>7,2%<\/b><span style=\"font-weight: 400;\"> \u0111\u1ed1i t\u01b0\u1ee3ng \u201c\u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n\u201d \u1edf Vi\u1ec7t Nam s\u1eed d\u1ee5ng LinkedIn v\u00e0o n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a LinkedIn t\u1ea1i Vi\u1ec7t Nam t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi <\/span><b>6,7%<\/b><span style=\"font-weight: 400;\"> c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng internet \u0111\u1ecba ph\u01b0\u01a1ng (b\u1ea5t k\u1ec3 tu\u1ed5i t\u00e1c) v\u00e0o \u0111\u1ea7u n\u0103m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e0o \u0111\u1ea7u n\u0103m 2023, c\u00f3 <\/span><b>51,6%<\/b><span style=\"font-weight: 400;\"> \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o c\u1ee7a LinkedIn t\u1ea1i Vi\u1ec7t Nam l\u00e0 n\u1eef , trong khi <\/span><b>48,4%<\/b><span style=\"font-weight: 400;\"> l\u00e0 nam .<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9474\" src=\"https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_41_15-AM.png\" alt=\"\" width=\"1366\" height=\"768\" srcset=\"https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_41_15-AM.png 1366w, https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_41_15-AM-768x432.png 768w, https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-11_41_15-AM-600x337.png 600w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<h5><b>T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng LinkedIn t\u1ea1i Vi\u1ec7t Nam<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 trong c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch c\u1ee7a LinkedIn cho th\u1ea5y ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng c\u1ee7a LinkedIn t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng <\/span><b>1,0 tri\u1ec7u (+23,8%)<\/b><span style=\"font-weight: 400;\"> t\u1eeb n\u0103m 2022 \u0111\u1ebfn n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u00ean c\u01a1 s\u1edf h\u00e0ng qu\u00fd, cho th\u1ea5y quy m\u00f4 \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o c\u1ee7a LinkedIn t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng <\/span><b>500 \u0111\u1ed9 (+10,6%)<\/b><span style=\"font-weight: 400;\"> trong kho\u1ea3ng th\u1eddi gian t\u1eeb th\u00e1ng 10 n\u0103m 2022 \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2023 .<\/span><\/p>\n<h4>10. <b>Ng\u01b0\u1eddi d\u00f9ng Twitter t\u1ea1i Vi\u1ec7t nam n\u0103m 2023<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng con s\u1ed1 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 trong t\u00e0i nguy\u00ean qu\u1ea3ng c\u00e1o c\u1ee7a Twitter cho th\u1ea5y Twitter c\u00f3 <\/span><b>4,10 tri\u1ec7u<\/b><span style=\"font-weight: 400;\"> ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con s\u1ed1 n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a Twitter t\u1ea1i Vi\u1ec7t Nam t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi <\/span><b>4,2%<\/b><span style=\"font-weight: 400;\"> t\u1ed5ng d\u00e2n s\u1ed1 v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e0o \u0111\u1ea7u n\u0103m 2023, d\u1eef li\u1ec7u ri\u00eang c\u1ee7a c\u00f4ng ty ch\u1ec9 ra r\u1eb1ng <\/span><b>28,8% <\/b><span style=\"font-weight: 400;\">c\u1ee7a Twitter t\u1ea1i Vi\u1ec7t Nam l\u00e0 n\u1eef,<\/span><b> 71,3%<\/b><span style=\"font-weight: 400;\"> l\u00e0 nam .<\/span><\/p>\n<h5><b>T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng Twitter t\u1ea1i Vi\u1ec7t Nam<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o c\u1ee7a Twitter cho th\u1ea5y ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng c\u1ee7a Twitter t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng <\/span><b>1,3 tri\u1ec7u (+43,9%)<\/b><span style=\"font-weight: 400;\"> t\u1eeb \u0111\u1ea7u n\u0103m 2022 \u0111\u1ebfn \u0111\u1ea7u n\u0103m n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong khi \u0111\u00f3, d\u1eef li\u1ec7u t\u01b0\u01a1ng t\u1ef1 cho l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn b\u1eb1ng qu\u1ea3ng c\u00e1o tr\u00ean Twitter t\u1ea1i Vi\u1ec7t Nam kh\u00f4ng thay \u0111\u1ed5i trong kho\u1ea3ng th\u1eddi gian t\u1eeb th\u00e1ng 10 n\u0103m 2022 \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2023.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9481\" src=\"https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-2_06_12-PM-1.png\" alt=\"\" width=\"1366\" height=\"768\" srcset=\"https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-2_06_12-PM-1.png 1366w, https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-2_06_12-PM-1-768x432.png 768w, https:\/\/csmglobal.vn\/wp-content\/uploads\/2023\/02\/Digital-2023_-Vietnam-\u2014-DataReportal-\u2013-Global-Digital-Insights-Coc-Coc-2_16_2023-2_06_12-PM-1-600x337.png 600w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>H\u00e3y xem b\u00e1o c\u00e1o Digital 2023: Vi\u1ec7t Nam<\/strong> ( <\/span><a href=\"https:\/\/www.slideshare.net\/DataReportal\/digital-2023-vietnam-february-2023-v01?from_search=0\"><span style=\"font-weight: 400;\">t\u1ea1i \u0111\u00e2y<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u1ea3nh quan truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 x\u00e3 h\u1ed9i ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn.\u00a0Trong m\u01b0\u1eddi hai th\u00e1ng qua, h\u00e0nh vi k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 tr\u1ea3i qua nhi\u1ec1u thay \u0111\u1ed5i, th\u1eadm ch\u00ed so v\u1edbi &#8220;n\u0103m \u0111\u1ea1i d\u1ecbch&#8221;. B\u00e1o c\u00e1o t\u1ed5ng quan Digital 2023 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t b\u1edfi We Are Social and Meltwater, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[278],"class_list":["post-9458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tu-csm","tag-digital-2023"],"_links":{"self":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/9458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/comments?post=9458"}],"version-history":[{"count":6,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/9458\/revisions"}],"predecessor-version":[{"id":9484,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/9458\/revisions\/9484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/media\/9477"}],"wp:attachment":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/media?parent=9458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/categories?post=9458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/tags?post=9458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}