{"id":9268,"date":"2023-01-11T05:12:52","date_gmt":"2023-01-11T05:12:52","guid":{"rendered":"https:\/\/csmglobal.vn\/?p=9268"},"modified":"2023-01-11T05:54:38","modified_gmt":"2023-01-11T05:54:38","slug":"cach-su-dung-lookalike-audiences-tren-facebook-huong-dan-cho-nam-2023","status":"publish","type":"post","link":"https:\/\/csmglobal.vn\/index.php\/2023\/01\/11\/cach-su-dung-lookalike-audiences-tren-facebook-huong-dan-cho-nam-2023\/","title":{"rendered":"C\u00e1ch s\u1eed d\u1ee5ng Lookalike Audiences tr\u00ean facebook [H\u01b0\u1edbng d\u1eabn cho n\u0103m 2023]"},"content":{"rendered":"

B\u00e0i vi\u1ebft g\u1ed1c thu\u1ed9c v\u1ec1 <\/span>Sara Nguyen.<\/b><\/a><\/p>\n

Lookalike Audiences \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 cung c\u1ea5p nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u1ed9c \u0111\u00e1o gi\u00fap cho doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi.<\/em>
\nSara Nguyen cho r\u1eb1ng Facebook Lookalike Audiences l\u00e0 ng\u01b0\u1eddi mai m\u1ed1i tinh vi gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 ng\u01b0\u1eddi kh\u00e1ch h\u00e0ng m\u1edbi \u2014 \u0111\u1ed3ng th\u1eddi l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd. <\/em><\/h6>\n

B\u1ea1n cho Facebook bi\u1ebft \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 Facebook \u0111\u1ec1 xu\u1ea5t \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u1edbi ch\u1ee9a \u0111\u1ea7y nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e1p \u1ee9ng ti\u00eau ch\u00ed c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Lookalike audience tr\u00ean facebook l\u00e0 g\u00ec?<\/h6>\n

Facebook Lookalike Audiences (\u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1)<\/span> l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o t\u00f9y ch\u1ec9nh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi t\u01b0\u01a1ng t\u1ef1 nh\u01b0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Facebook Lookalike Audiences \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u01b0 th\u1ebf n\u00e0o?<\/h6>\n

H\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o c\u1ee7a Facebook l\u1ea5y \u0111\u1ed1i t\u01b0\u1ee3ng hi\u1ec7n c\u00f3, x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 (nh\u01b0 h\u00e0nh vi v\u00e0 s\u1edf th\u00edch), sau \u0111\u00f3 t\u00ecm \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 c\u00f3 chung nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m \u0111\u00f3.
\n<\/span>B\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p <\/span>Lookalike Audiences<\/span> v\u1edbi c\u00e1c th\u00f4ng s\u1ed1 nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ed9 tu\u1ed5i v\u00e0 gi\u1edbi t\u00ednh ho\u1eb7c s\u1edf th\u00edch v\u00e0 h\u00e0nh vi.<\/span><\/p>\n

L\u1ee3i \u00edch c\u1ee7a Facebook Lookalike Audiences<\/strong><\/h6>\n

Nh\u1eefng ng\u01b0\u1eddi trong Lookalike Audience c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n h\u01a1n so v\u1edbi c\u00f4ng ch\u00fang n\u00f3i chung, \u0111i\u1ec1u n\u00e0y l\u00e0m cho lo\u1ea1i nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o n\u00e0y tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t c\u00f3 gi\u00e1 tr\u1ecb. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c l\u00fd do kh\u00e1c \u0111\u1ec3 ch\u1ecdn Lookalike Audience thay v\u00ec c\u00e1c lo\u1ea1i nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o kh\u00e1c tr\u00ean Facebook:<\/span><\/p>\n

    \n
  • D\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng cao: <\/b>B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u00ean ngo\u00e0i danh s\u00e1ch kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh b\u1eb1ng Lookalike Audience. Nh\u01b0ng kh\u00f4ng b\u1ea5t k\u1ef3 ng\u01b0\u1eddi n\u00e0o tr\u00ean Facebook \u2013 b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u00f3 chung \u0111\u1eb7c \u0111i\u1ec3m v\u1edbi kh\u00e1ch h\u00e0ng h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng quan t\u00e2m \u0111\u1ebfn qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n h\u01a1n.<\/span><\/li>\n
  • Nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n tr\u00ean chi ti\u00eau qu\u1ea3ng c\u00e1o:<\/b>\u00a0Th\u1eed nghi\u1ec7m l\u00e0 c\u1ea7n thi\u1ebft cho c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, nh\u01b0ng kh\u00f4ng ai mu\u1ed1n chi nhi\u1ec1u ti\u1ec1n h\u01a1n \u0111\u1ec3 t\u00ecm qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t c\u1ee7a h\u1ecd. V\u1edbi Lookalike Audience, b\u1ea1n c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f9ng m\u1ed9t l\u00fac m\u00e0 kh\u00f4ng c\u1ea7n t\u1ea1o nhi\u1ec1u chi\u1ebfn d\u1ecbch.<\/span><\/li>\n
  • T<\/strong>i\u1ebft ki\u1ec7m th\u1eddi gian:<\/b>\u00a0<\/span>Lookalike Audiences gi\u00fap d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y \u0111\u1ed1i t\u01b0\u1ee3ng quan t\u00e2m \u0111\u1ebfn qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng c\u1ea7n th\u1ef1c hi\u1ec7n th\u00eam c\u00f4ng vi\u1ec7c n\u00e0o t\u1eeb ph\u00eda b\u1ea1n. N\u1ebfu b\u1ea1n \u0111\u00e3 c\u00f3 s\u1eb5n \u0111\u1ed1i t\u01b0\u1ee3ng, th\u00ec b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 \u0111\u1ec3 t\u00ecm Lookalike Audiences.<\/span><\/li>\n<\/ul>\n
    C\u00e1ch s\u1eed d\u1ee5ng Facebook Lookalike Audiences<\/b><\/h6>\n

    Tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1ea1o Facebook Lookalike Audience, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n t\u1ea1o Custom Audience (\u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh). Sau \u0111\u00f3, Facebook s\u1ebd s\u1eed d\u1ee5ng Custom Audience \u0111\u1ec3 t\u1ea1o Lookalike Audience\u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho b\u1ea1n.
    \n<\/span>C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o Custom Audience s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o ngu\u1ed3n. (Nh\u01b0ng \u0111\u1eebng lo, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng h\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 c\u00e1ch t\u1ea1o Custom Audience).<\/span><\/p>\n

    \u0110\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 t\u1ea1o Custom Audience:<\/strong><\/em><\/p>\n

    B\u01b0\u1edbc 1:<\/strong> Chu\u1ea9n b\u1ecb tr\u01b0\u1edbc danh s\u00e1ch kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch t\u1ea1o t\u1ec7p CSV ho\u1eb7c TXT. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 mu\u1ed1n c\u00e0i \u0111\u1eb7t Meta Pixel tr\u00ean trang web c\u1ee7a m\u00ecnh \u0111\u1ec3 theo d\u00f5i kh\u00e1ch truy c\u1eadp.
    \n<\/span>B\u01b0\u1edbc 2:<\/strong> Chuy\u1ec3n \u0111\u1ebfn\u00a0 <\/span>Audiences<\/span> trong Tr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.
    \n<\/span>B\u01b0\u1edbc 3:<\/strong> Ch\u1ecdn ngu\u1ed3n <\/span>Custom Audience<\/span>. C\u00e1c t\u00f9y ch\u1ecdn c\u1ee7a b\u1ea1n bao g\u1ed3m trang web, ho\u1ea1t \u0111\u1ed9ng \u1ee9ng d\u1ee5ng, danh m\u1ee5c, danh s\u00e1ch kh\u00e1ch h\u00e0ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng ngo\u1ea1i tuy\u1ebfn.
    \n<\/span>B\u01b0\u1edbc 4:<\/strong> L\u00e0m theo h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 t\u1ea1o <\/span>Custom Audience<\/span> d\u1ef1a tr\u00ean ngu\u1ed3n b\u1ea1n \u0111\u00e3 ch\u1ecdn \u1edf b\u01b0\u1edbc 3.<\/span><\/p>\n

    Khi b\u1ea1n \u0111\u00e3 t\u1ea1o <\/span>Custom Audience<\/span> c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 thi\u1ebft l\u1eadp <\/span>Lookalike Audience<\/span>. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o <\/span>Lookalike Audience<\/span> tr\u00ean Facebook:<\/span><\/p>\n

    B\u01b0\u1edbc 1:<\/strong> Ch\u1ecdn T\u1ea1o Lookalike Audience trong Tr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

    \"Create<\/p>\n

    B\u01b0\u1edbc 2:<\/strong> Ch\u1ecdn ngu\u1ed3n c\u1ee7a b\u1ea1n. H\u00e3y nh\u1edb r\u1eb1ng, \u0111\u00e2y s\u1ebd l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh m\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o t\u1eeb th\u00f4ng tin kh\u00e1ch h\u00e0ng, Pixel ho\u1eb7c d\u1eef li\u1ec7u \u1ee9ng d\u1ee5ng ho\u1eb7c ng\u01b0\u1eddi h\u00e2m m\u1ed9 trang c\u1ee7a b\u1ea1n. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t ngu\u1ed3n m\u1edbi v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y.<\/span><\/p>\n

    \"select<\/p>\n

    L\u01b0u \u00fd:<\/strong><\/em> \u0110\u1ed1i t\u01b0\u1ee3ng ngu\u1ed3n c\u1ee7a b\u1ea1n c\u1ea7n c\u00f3 \u00edt nh\u1ea5t 100 ng\u01b0\u1eddi t\u1eeb c\u00f9ng m\u1ed9t qu\u1ed1c gia. Facebook c\u0169ng th\u01b0\u1eddng \u0111\u1ec1 xu\u1ea5t \u0111\u1ed1i t\u01b0\u1ee3ng ngu\u1ed3n c\u00f3 t\u1eeb 1.000-5.000 ng\u01b0\u1eddi, nh\u01b0ng \u01b0u ti\u00ean c\u00e1c ngu\u1ed3n ch\u1ea5t l\u01b0\u1ee3ng cao.<\/em><\/span><\/p>\n

    B\u01b0\u1edbc 3:<\/strong> Ch\u1ecdn qu\u1ed1c gia ho\u1eb7c khu v\u1ef1c b\u1ea1n mu\u1ed1n t\u00ecm nh\u00f3m ng\u01b0\u1eddi t\u01b0\u01a1ng t\u1ef1. C\u00e1c khu v\u1ef1c b\u1ea1n ch\u1ecdn s\u1ebd x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong Lookalike Audience c\u1ee7a b\u1ea1n, v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 th\u00eam b\u1ed9 l\u1ecdc \u0111\u1ecba l\u00fd v\u00e0o\u00a0 Lookalike Audience c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    \"audience<\/p>\n

    L\u01b0u \u00fd:<\/strong> B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i c\u00f3 b\u1ea5t k\u1ef3 ai t\u1eeb qu\u1ed1c gia m\u00e0 b\u1ea1n mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau trong ngu\u1ed3n c\u1ee7a m\u00ecnh.<\/em><\/span><\/p>\n

    B\u01b0\u1edbc 4:<\/strong> Ch\u1ecdn quy m\u00f4 kh\u00e1n gi\u1ea3 mong mu\u1ed1n c\u1ee7a b\u1ea1n v\u1edbi slide. K\u00edch th\u01b0\u1edbc \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n tr\u00ean thang \u0111i\u1ec3m t\u1eeb 1-10. C\u00e1c s\u1ed1 nh\u1ecf h\u01a1n c\u00f3 \u0111\u1ed9 t\u01b0\u01a1ng \u0111\u1ed3ng cao v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng ngu\u1ed3n c\u1ee7a b\u1ea1n. Trong khi \u0111\u00f3, s\u1ed1 l\u01b0\u1ee3ng l\u1edbn h\u01a1n c\u00f3 ph\u1ea1m vi ti\u1ebfp c\u1eadn cao h\u01a1n nh\u01b0ng \u00edt \u0111\u1eb7c \u0111i\u1ec3m gi\u1ed1ng nhau h\u01a1n. Facebook s\u1ebd cung c\u1ea5p cho b\u1ea1n ph\u1ea1m vi ti\u1ebfp c\u1eadn \u01b0\u1edbc t\u00ednh cho k\u00edch th\u01b0\u1edbc b\u1ea1n ch\u1ecdn.
    \n<\/span>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o nhi\u1ec1u\u00a0 Lookalike Audiences v\u1edbi c\u00e1c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng \u0111\u1ed3ng kh\u00e1c nhau v\u1edbi ngu\u1ed3n c\u1ee7a m\u00ecnh.<\/span><\/p>\n

    \"select<\/p>\n

    B\u01b0\u1edbc 5:<\/strong> Nh\u1ea5p v\u00e0o T\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng (Create Audience). V\u00e0 b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng! C\u00f3 th\u1ec3 m\u1ea5t t\u1eeb s\u00e1u \u0111\u1ebfn 24 gi\u1edd \u0111\u1ec3 ho\u00e0n th\u00e0nh\u00a0 Lookalike Audiences c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    4 m\u1eb9o t\u1ed1i \u01b0u Facebook Lookalike Audiences<\/h6>\n

    1. Ch\u1ecdn ngu\u1ed3n ch\u1ea5t l\u01b0\u1ee3ng cao
    \n<\/b>Vi\u1ec7c \u0111\u01b0a m\u1ecdi kh\u00e1ch h\u00e0ng b\u1ea1n c\u00f3 v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng ngu\u1ed3n c\u1ee7a b\u1ea1n li\u1ec7u c\u00f3 l\u00e0 t\u1ed1t nh\u1ea5t?<\/span><\/em>Lookalike Audiences c\u00e0ng gi\u1ed1ng v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng ngu\u1ed3n c\u1ee7a h\u1ecd th\u00ec c\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb. Tuy nhi\u00ean, k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 t\u00f9y thu\u1ed9c v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n \u0111\u1eb7t to\u00e0n b\u1ed9 danh s\u00e1ch ng\u01b0\u1eddi \u0111\u0103ng k\u00fd email c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u00ecm Lookalike Audience. Nh\u01b0ng kh\u00f4ng ph\u1ea3i 100% chuy\u1ec3n th\u00e0nh doanh s\u1ed1 b\u00e1n h\u00e0ng khi h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd email c\u1ee7a b\u1ea1n kh\u00f4ng mua ho\u1eb7c th\u1eadm ch\u00ed kh\u00f4ng m\u1edf email c\u1ee7a b\u1ea1n. Thay v\u00e0o \u0111\u00f3, b\u1ea1n s\u1ebd t\u1ea1o Lookalike Audience ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n n\u1ebfu b\u1ea1n ch\u1ec9 \u0111\u1eb7t nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd email c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c l\u00e0m \u0111\u1ed1i t\u01b0\u1ee3ng ngu\u1ed3n c\u1ee7a m\u00ecnh.<\/span><\/p>\n

    V\u1ec1 c\u01a1 b\u1ea3n, b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ed1i t\u01b0\u1ee3ng ngu\u1ed3n c\u1ee7a b\u1ea1n mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/span><\/p>\n

    2. T\u1ed1i \u01b0u h\u00f3a gi\u00e1 chi ph\u00ed v\u1edbi th\u1eed nghi\u1ec7m A\/B<\/b><\/p>\n

    B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o nhi\u1ec1u Lookalike Audiences c\u00f3 nhi\u1ec1u \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng ngu\u1ed3n c\u1ee7a m\u00ecnh. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u00ecm \u0111\u1ed1i t\u01b0\u1ee3ng hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u1ee7a b\u1ea1n.
    \n\u0110\u1ec3 b\u1eaft \u0111\u1ea7u, b\u1ea1n n\u00ean th\u1ef1c hi\u1ec7n th\u1eed nghi\u1ec7m A\/B. Nh\u1eafm m\u1ee5c ti\u00eau c\u00f9ng m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u1ebfn t\u1eebng Lookalike Audiences c\u1ee7a b\u1ea1n v\u1edbi gi\u00e1 th\u1ea7u ban \u0111\u1ea7u.
    \nB\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 doanh thu tr\u00ean m\u1ed7i l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng.
    \nKhi b\u1ea1n \u0111\u00e3 ph\u00e2n t\u00edch Lookalike Audiences ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t c\u1ee7a m\u00ecnh l\u00e0 g\u00ec, b\u1ea1n c\u00f3 th\u1ec3 s\u1eeda \u0111\u1ed5i chi ph\u00ed c\u1ee7a m\u00ecnh cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u nhi\u1ec1u chi ph\u00ed h\u01a1n h\u01a1n cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 \u00edt h\u01a1n cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 hi\u1ec7u su\u1ea5t th\u1ea5p h\u01a1n.
    \n\u0110\u00f3 l\u00e0 \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i v\u00ec b\u1ea1n c\u00f3 th\u1ec3 k\u00e9o d\u00e0i ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i cho nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng hi\u1ec7u qu\u1ea3 h\u01a1n trong khi v\u1eabn \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111ang ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh.<\/p>\n

    3. S\u1eed d\u1ee5ng Lookalike Audiences k\u1ebft h\u1ee3p v\u1edbi c\u00e1c th\u00f4ng s\u1ed1 kh\u00e1c<\/strong>
    \nN\u00e2ng cao kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 th\u00eam nhi\u1ec1u th\u00f4ng s\u1ed1 nh\u1eafm m\u1ee5c ti\u00eau h\u01a1n, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh ho\u1eb7c\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 s\u1edf th\u00edch.<\/p>\n

    4. S\u00e1ng t\u1ea1o v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng ngu\u1ed3n c\u1ee7a b\u1ea1n
    \n<\/b>B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh theo nhi\u1ec1u th\u00f4ng s\u1ed1 kh\u00e1c nhau. B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch \u0111\u00e1nh gi\u00e1 c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n, sau \u0111\u00f3 \u0111i s\u00e2u v\u00e0o c\u00e1c t\u00f9y ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n

    \u00dd t\u01b0\u1edfng cho \u0111\u1ed1i t\u01b0\u1ee3ng ngu\u1ed3n bao g\u1ed3m:<\/span><\/p>\n

    \u0110\u1ed1i t\u01b0\u1ee3ng video<\/b>: N\u1ebfu b\u1ea1n \u0111ang kh\u1edfi ch\u1ea1y chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean video, h\u00e3y t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1a tr\u00ean nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi video c\u1ee7a b\u1ea1n trong qu\u00e1 kh\u1ee9.<\/span><\/p>\n

    Kh\u00e1ch truy c\u1eadp trang web g\u1ea7n \u0111\u00e2y<\/b>: T\u1ea5t c\u1ea3 kh\u00e1ch truy c\u1eadp trang web c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t danh s\u00e1ch qu\u00e1 r\u1ed9ng, \u0111\u1eb7c bi\u1ec7t n\u1ebfu chuy\u1ec3n \u0111\u1ed5i l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. Nh\u1eafm m\u1ee5c ti\u00eau nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp trang web c\u1ee7a b\u1ea1n trong 30 ng\u00e0y qua ho\u1eb7c nh\u1eefng kh\u00e1ch truy c\u1eadp \u0111\u00e3 \u0111\u1eb7t th\u1ee9 g\u00ec \u0111\u00f3 v\u00e0o gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd.<\/span><\/p>\n

    \u0110\u1ed1i t\u01b0\u1ee3ng email<\/b>: Ng\u01b0\u1eddi \u0111\u0103ng k\u00fd b\u1ea3n tin quan t\u00e2m \u0111\u1ebfn vi\u1ec7c nh\u1eadn tin t\u1ee9c v\u00e0 giao d\u1ecbch v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y \u0111\u1ec3 c\u00f3 th\u00eam ng\u01b0\u1eddi \u0111\u0103ng k\u00fd ho\u1eb7c n\u1ebfu b\u1ea1n \u0111ang l\u00ean k\u1ebf ho\u1ea1ch cho m\u1ed9t chi\u1ebfn d\u1ecbch c\u00f3 n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1.<\/span><\/p>\n

    C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 Facebook Lookalike Audiences<\/h6>\n

    Lookalike audiences c\u00f3 hi\u1ec7u qu\u1ea3 v\u00e0o n\u0103m 2022 kh\u00f4ng?<\/b><\/em><\/p>\n

    Lookalike audiences v\u1eabn c\u00f3 hi\u1ec7u qu\u1ea3 v\u00e0o n\u0103m 2022, nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y k\u1ebft qu\u1ea3 gi\u1ea3m nh\u1eb9. K\u1ec3 t\u1eeb b\u1ea3n c\u1eadp nh\u1eadt quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a Apple iOS 14.5, gi\u1edd \u0111\u00e2y ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i ch\u1ecdn tham gia chia s\u1ebb d\u1eef li\u1ec7u. Ch\u1ec9 25% ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 ch\u1ecdn tham gia. M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 qu\u1ea3ng c\u00e1o, nh\u01b0ng b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh b\u1eb1ng <\/span>Lookalike Audiences.<\/span>.<\/span><\/p>\n

    S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa custom audience v\u00e0 lookalike audience?<\/em><\/strong><\/p>\n

    S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa custom audience and v\u00e0 lookalike audience d\u1ef1a tr\u00ean vi\u1ec7c c\u00f3 m\u1ed1i quan h\u1ec7 t\u1eeb tr\u01b0\u1edbc hay kh\u00f4ng. \u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh d\u1ef1a tr\u00ean nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 m\u1ed1i quan h\u1ec7 v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, trong khi \u00a0lookalike audience l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 chung \u0111\u1eb7c \u0111i\u1ec3m v\u1edbi custom audience nh\u01b0ng kh\u00f4ng bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

    B\u1ea1n c\u1ea7n bao nhi\u00eau ng\u01b0\u1eddi cho m\u1ed9t \u00a0lookalike audience?<\/em><\/strong><\/p>\n

    B\u1ea1n c\u1ea7n \u00edt nh\u1ea5t 100 ng\u01b0\u1eddi cho lookalike audience mi\u1ec5n l\u00e0 t\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u \u0111\u1ebfn t\u1eeb c\u00f9ng m\u1ed9t qu\u1ed1c gia. N\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng ngu\u1ed3n c\u1ee7a b\u1ea1n \u1edf nhi\u1ec1u qu\u1ed1c gia, th\u00ec b\u1ea1n c\u1ea7n \u00edt nh\u1ea5t 100 ng\u01b0\u1eddi t\u1eeb c\u00f9ng m\u1ed9t qu\u1ed1c gia \u0111\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 l\u00e0m \u00a0lookalike audience. Facebook th\u01b0\u1eddng \u0111\u1ec1 xu\u1ea5t \u0111\u1ed1i t\u01b0\u1ee3ng ngu\u1ed3n trong kho\u1ea3ng 1.000-5.000 ng\u01b0\u1eddi.<\/p>\n

    M\u1ea5t bao l\u00e2u \u0111\u1ec3 c\u00f3 m\u1ed9t l\u01b0\u1ee3ng <\/b>\u00a0lookalike audience<\/b>?<\/b><\/em><\/p>\n

    M\u1ea5t t\u1eeb 6 \u0111\u1ebfn 24 gi\u1edd \u0111\u1ec3 t\u1ea1o \u00a0lookalike audience c\u1ee7a b\u1ea1n. Khi \u00a0lookalike audience c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u1ea1o, \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 s\u1ebd xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng S\u1eb5n s\u00e0ng trong c\u1ed9t S\u1eb5n c\u00f3. Mi\u1ec5n l\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 c\u1ee5 th\u1ec3 \u0111\u00f3, n\u00f3 s\u1ebd l\u00e0m m\u1edbi sau m\u1ed7i 3-7 ng\u00e0y.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    B\u00e0i vi\u1ebft g\u1ed1c thu\u1ed9c v\u1ec1 Sara Nguyen. Lookalike Audiences \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 cung c\u1ea5p nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u1ed9c \u0111\u00e1o gi\u00fap cho doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi. Sara Nguyen cho r\u1eb1ng Facebook Lookalike Audiences l\u00e0 ng\u01b0\u1eddi mai m\u1ed1i tinh vi gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 ng\u01b0\u1eddi kh\u00e1ch h\u00e0ng m\u1edbi \u2014 […]<\/p>\n","protected":false},"author":5,"featured_media":9273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[198,195,196,200,197,199],"class_list":["post-9268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tu-csm","tag-custom-audience","tag-facebook","tag-facebook-lookalike-audiences","tag-khac-hang-muc-tieu","tag-lookalike-audiences","tag-sara-nguyen"],"_links":{"self":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/9268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/comments?post=9268"}],"version-history":[{"count":3,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/9268\/revisions"}],"predecessor-version":[{"id":9276,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/9268\/revisions\/9276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/media\/9273"}],"wp:attachment":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/media?parent=9268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/categories?post=9268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/tags?post=9268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}