{"id":9258,"date":"2023-01-10T03:47:10","date_gmt":"2023-01-10T03:47:10","guid":{"rendered":"https:\/\/csmglobal.vn\/?p=9258"},"modified":"2023-01-10T03:49:01","modified_gmt":"2023-01-10T03:49:01","slug":"vi-pham-ban-quyen-la-thach-thuc-lon-nhat-doi-voi-thi-truong-ott-viet-nam","status":"publish","type":"post","link":"https:\/\/csmglobal.vn\/index.php\/2023\/01\/10\/vi-pham-ban-quyen-la-thach-thuc-lon-nhat-doi-voi-thi-truong-ott-viet-nam\/","title":{"rendered":"Vi ph\u1ea1m b\u1ea3n quy\u1ec1n l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng OTT Vi\u1ec7t Nam"},"content":{"rendered":"

B\u00e0i vi\u1ebft g\u1ed1c thu\u1ed9c v\u1ec1 Mai Chi<\/strong><\/a><\/p>\n

V\u1ea5n n\u1ea1n b\u1ea3n quy\u1ec1n tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 kh\u00f4ng c\u00f2n xa l\u1ea1i g\u00ec v\u1edbi ch\u00fang ta, t\u1eeb n\u0103m 2018 th\u1ecb tr\u01b0\u1eddng OTT b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n c\u1ea1nh tranh gay g\u1eaft. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho vi\u1ec7c ki\u1ec3m so\u00e1t vi ph\u1ea1m b\u1ea3n quy\u1ec1n c\u00e0ng th\u00eam ph\u1ee9c t\u1ea1p. Theo Mai Chi, vi ph\u1ea1m b\u1ea3n quy\u1ec1n l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng OTT Vi\u1ec7t Nam.<\/em><\/h6>\n

OTT (over the top) l\u00e0 thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 n\u1ed9i dung nh\u01b0 \u00e2m thanh, h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c cung c\u1ea5p tr\u00ean Internet.
\n<\/span>\u0110\u1eb7c \u0111i\u1ec3m ti\u00eau bi\u1ec3u nh\u1ea5t l\u00e0 ph\u1ee5c v\u1ee5 t\u1ed1i \u01b0u nhu c\u1ea7u gi\u1ea3i tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00e2n v\u1edbi ph\u00ed d\u1ecbch v\u1ee5 th\u1ea5p v\u00e0 nhi\u1ec1u ti\u1ec7n \u00edch \u0111i k\u00e8m.
\n<\/span>\u0110\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 v\u1edbi m\u1ee9c ph\u00ed d\u1ecbch v\u1ee5 th\u1ea5p, c\u00e1c c\u00f4ng ty truy\u1ec1n h\u00ecnh OTT ph\u1ea3i chi kho\u1ea3n ti\u1ec1n l\u1edbn cho b\u1ea3n quy\u1ec1n, s\u1ea3n xu\u1ea5t n\u1ed9i dung, c\u00f4ng ngh\u1ec7 v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng.<\/span><\/p>\n

Gi\u1edbi ph\u00e2n t\u00edch cho r\u1eb1ng FPT Play, Zing TV v\u00e0 VTVgo, nh\u1eefng OTT TV n\u1ed5i ti\u1ebfng nh\u1ea5t Vi\u1ec7t Nam, h\u1ecd \u0111ang \u0111\u1ed5 ‘ti\u1ec1n t\u1ea5n’ v\u00e0o \u0111\u1ea7u t\u01b0 v\u00e0 ch\u1ecbu l\u1ed7 h\u00e0ng t\u1ef7 \u0111\u1ed3ng m\u1ed7i n\u0103m.
\n<\/span>C\u00e1c h\u00e3ng truy\u1ec1n h\u00ecnh OTT ph\u1ea3i c\u1ea1nh tranh gay g\u1eaft v\u1edbi nhau \u0111\u1ec3 gi\u00e0nh b\u1ea3n quy\u1ec1n c\u00e1c n\u1ed9i dung hot.
\n<\/span>Trong khi \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam ch\u1ec9 mu\u1ed1n n\u1ed9i dung mi\u1ec5n ph\u00ed, c\u00e1c nh\u00e0 cung c\u1ea5p video vi ph\u1ea1m b\u1ea3n quy\u1ec1n th\u00ec t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 l\u00e1ch lu\u1eadt.<\/span><\/p>\n

C\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 OTT t\u1ea1i Vi\u1ec7t Nam ch\u01b0a th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c y\u00eau c\u1ea7u v\u1ec1 b\u1ea3n quy\u1ec1n n\u1ed9i dung v\u00ec nhi\u1ec1u nguy\u00ean nh\u00e2n.
\n<\/span>M\u1ed9t s\u1ed1 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 OTT c\u00f3 n\u1ec1n t\u1ea3ng vi\u1ec5n th\u00f4ng t\u1ed1t nh\u01b0ng l\u1ea1i kh\u00f4ng c\u00f3 kinh nghi\u1ec7m s\u1ea3n xu\u1ea5t n\u1ed9i dung. C\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1c \u0111\u1ebfn t\u1eeb s\u1ea3n xu\u1ea5t n\u1ed9i dung, th\u00ec th\u01b0\u1eddng b\u1ecb \u201cch\u1ebft\u201d \u1ee9ng d\u1ee5ng ho\u1eb7c kh\u00f4ng th\u1ec3 ph\u00e1t tri\u1ec3n \u0111a n\u1ec1n t\u1ea3ng.
\n<\/span>VTV, \u0111\u01a1n v\u1ecb \u0111i \u0111\u1ea7u trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t n\u1ed9i dung, \u0111\u00e3 ph\u1ea3i \u0111a d\u1ea1ng h\u00f3a m\u00f4 h\u00ecnh s\u1ea3n xu\u1ea5t n\u1ed9i dung. H\u1ecd t\u1ef1 l\u00e0m m\u1ed9t s\u1ed1 ch\u01b0\u01a1ng tr\u00ecnh, k\u00eau g\u1ecdi \u0111\u1ea7u t\u01b0 t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau \u0111\u1ec3 l\u00e0m nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1c v\u00e0 mua b\u1ea3n quy\u1ec1n t\u1eeb c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung kh\u00e1c.
\nPh\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng OTT TV kh\u00f4ng quan t\u00e2m ch\u01b0\u01a1ng tr\u00ecnh h\u1ecd xem c\u00f3 b\u1ea3n quy\u1ec1n hay vi ph\u1ea1m b\u1ea3n quy\u1ec1n. Ng\u01b0\u1eddi Vi\u1ec7t Nam c\u00f3 th\u00f3i quen xem truy\u1ec1n h\u00ecnh mi\u1ec5n ph\u00ed v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5.
\n<\/span>Th\u1ef1c t\u1ebf n\u00e0y c\u1ed9ng v\u1edbi c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n tr\u1ef1c tuy\u1ebfn h\u1ea1n ch\u1ebf (hi\u1ec7n t\u1ea1i, thanh to\u00e1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng th\u1ebb t\u00edn d\u1ee5ng, th\u1ebb game ho\u1eb7c th\u1ebb vi\u1ec5n th\u00f4ng) khi\u1ebfn c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 OTT g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n h\u01a1n.<\/span><\/p>\n

Ch\u01b0a c\u00f3 th\u1ed1ng k\u00ea ch\u00ednh th\u1ee9c v\u1ec1 s\u1ed1 \u0111\u01a1n v\u1ecb vi ph\u1ea1m b\u1ea3n quy\u1ec1n truy\u1ec1n h\u00ecnh v\u00e0 thi\u1ec7t h\u1ea1i do vi ph\u1ea1m b\u1ea3n quy\u1ec1n g\u00e2y ra. Tuy nhi\u00ean, \u0111\u1ea1i di\u1ec7n B\u1ed9 TT&TT kh\u1eb3ng \u0111\u1ecbnh, t\u00ecnh tr\u1ea1ng vi ph\u1ea1m b\u1ea3n quy\u1ec1n tr\u00ean m\u1ea1ng \u0111\u00e3 \u0111\u1ebfn m\u1ee9c ‘b\u00e1o \u0111\u1ed9ng’.
\n<\/span>T\u1ea1i tri\u1ec3n l\u00e3m Telefilm 2018, <\/span>\u00f4ng Nguy\u1ec5n Thanh L\u00e2m, C\u1ee5c tr\u01b0\u1edfng C\u1ee5c Ph\u00e1t thanh \u2013 Truy\u1ec1n h\u00ecnh v\u00e0 Th\u00f4ng tin \u0110i\u1ec7n t\u1eed t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3<\/span> cho r\u1eb1ng \u0111\u1ec3 ng\u0103n ch\u1eb7n vi ph\u1ea1m b\u1ea3n quy\u1ec1n, c\u1ea7n ph\u1ea3i h\u1ea1n ch\u1ebf d\u00f2ng ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o.
\n<\/span>V\u00ed d\u1ee5, c\u00e1c c\u01a1 quan nh\u00e0 n\u01b0\u1edbc c\u1ea7n c\u1ea3nh b\u00e1o c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty vi ph\u1ea1m b\u1ea3n quy\u1ec1n.
\n<\/span>\u0110\u1ea7u n\u0103m 2018, B\u1ed9 TT&TT \u0111\u00e3 ra l\u1ec7nh g\u1ee1 b\u1ecf to\u00e0n b\u1ed9 qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u0103ng tr\u00ean 50 website, trong \u0111\u00f3 c\u00f3 nhi\u1ec1u website OTT TV c\u00f3 l\u01b0\u1ee3t xem cao nh\u01b0 hayhaytv, hdviet, hdtivi.<\/span><\/p>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00e0i vi\u1ebft g\u1ed1c thu\u1ed9c v\u1ec1 Mai Chi V\u1ea5n n\u1ea1n b\u1ea3n quy\u1ec1n tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 kh\u00f4ng c\u00f2n xa l\u1ea1i g\u00ec v\u1edbi ch\u00fang ta, t\u1eeb n\u0103m 2018 th\u1ecb tr\u01b0\u1eddng OTT b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n c\u1ea1nh tranh gay g\u1eaft. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho vi\u1ec7c ki\u1ec3m so\u00e1t vi ph\u1ea1m b\u1ea3n quy\u1ec1n c\u00e0ng th\u00eam ph\u1ee9c t\u1ea1p. Theo Mai Chi, […]<\/p>\n","protected":false},"author":5,"featured_media":9259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[76,185,184,123,181,183,186],"class_list":["post-9258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tu-csm","tag-ban-quyen","tag-ban-quyen-so","tag-mai-chi","tag-ott","tag-ott-viet-nam","tag-phim-lau","tag-truyen-hinh"],"_links":{"self":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/9258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/comments?post=9258"}],"version-history":[{"count":3,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/9258\/revisions"}],"predecessor-version":[{"id":9262,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/9258\/revisions\/9262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/media\/9259"}],"wp:attachment":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/media?parent=9258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/categories?post=9258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/tags?post=9258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}