{"id":9243,"date":"2023-01-06T07:55:27","date_gmt":"2023-01-06T07:55:27","guid":{"rendered":"https:\/\/csmglobal.vn\/?p=9243"},"modified":"2023-01-09T05:33:22","modified_gmt":"2023-01-09T05:33:22","slug":"viet-nam-co-hoi-ott-dang-phat-trien-nhanh","status":"publish","type":"post","link":"https:\/\/csmglobal.vn\/index.php\/2023\/01\/06\/viet-nam-co-hoi-ott-dang-phat-trien-nhanh\/","title":{"rendered":"Vi\u1ec7t Nam: C\u01a1 h\u1ed9i OTT \u0111ang ph\u00e1t tri\u1ec3n nhanh"},"content":{"rendered":"

B\u00e0i vi\u1ebft g\u1ed1c thu\u1ed9c v\u1ec1 <\/span>Magnite<\/strong><\/a><\/p>\n

APAC l\u00e0 m\u1ed9t khu v\u1ef1c gi\u00e0u c\u00f3, \u0111\u00e3 ch\u1ea5p nh\u1eadn nh\u1eefng video ph\u00e1t tr\u1ef1c tuy\u1ebfn. Theo <\/span>Magnite,<\/span>\u00a0Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong nh\u1eefng n\u01b0\u1edbc c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t.<\/span><\/em><\/h6>\n

D\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng c\u1ee7a Statista b\u00e1o c\u00e1o r\u1eb1ng doanh s\u1ed1 VOD \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd \u0111\u1ea1t 141 tri\u1ec7u \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2024, trong \u0111\u00f3 SVOD chi\u1ebfm ph\u1ea7n l\u1edbn, \u01b0\u1edbc t\u00ednh \u0111\u00e3 t\u1ea1o ra 71 tri\u1ec7u \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2019 v\u00e0 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n \u0111\u1ea1t 120 tri\u1ec7u \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2025.
\n<\/span>S\u1ef1 ki\u1ec7n \u1ea3o Vietnam In View g\u1ea7n \u0111\u00e2y c\u1ee7a AVIA v\u1ec1 \u201cS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a AVOD t\u1ea1i Vi\u1ec7t Nam\u201d\u2014v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u1eeb Magnite, GroupM Vietnam, The Trade Desk v\u00e0 POPs Worldwide\u2014\u0111\u00e3 \u0111i s\u00e2u t\u00ecm hi\u1ec3u nh\u1eefng g\u00ec s\u1eafp t\u1edbi cho qu\u1ea3ng c\u00e1o OTT t\u1ea1i Vi\u1ec7t Nam khi l\u01b0\u1ee3ng ti\u00eau th\u1ee5 t\u0103ng v\u1ecdt.<\/p>\n

S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a OTT v\u00e0 Qu\u1ea3ng c\u00e1o<\/b><\/h6>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a Magnite t\u1ea1i APAC, Vi\u1ec7t Nam t\u1ef1 h\u00e0o c\u00f3 m\u1ee9c s\u1eed d\u1ee5ng Smart TV cao nh\u1ea5t \u1edf \u0110\u00f4ng Nam \u00c1 (27%) . Ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111\u00e3 ch\u1ea5p nh\u1eadn OTT, v\u1edbi AVOD l\u00e0 ph\u01b0\u01a1ng th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 thu h\u00fat l\u01b0\u1ee3ng ng\u01b0\u1eddi xem OTT: 74% mu\u1ed1n ch\u1ecdn n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn mi\u1ec5n ph\u00ed ho\u1eb7c n\u1ec1n t\u1ea3ng c\u00f3 qu\u1ea3ng c\u00e1o h\u01a1n l\u00e0 tr\u1ea3 ti\u1ec1n cho c\u00e1c d\u1ecbch v\u1ee5. H\u1ecd th\u00edch thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u0169ng nh\u01b0 TV, n\u01a1i n\u1ed9i dung \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh v\u00e0 ph\u1ea7n l\u1edbn ng\u01b0\u1eddi xem OTT (54%) d\u00e0nh nhi\u1ec1u th\u1eddi gian nh\u1ea5t \u0111\u1ec3 ph\u00e1t tr\u1ef1c tuy\u1ebfn tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.
\n<\/span>Vi\u1ec7t Nam c\u0169ng n\u1ed5i b\u1eadt l\u00e0 n\u01a1i m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tham gia v\u00e0o h\u00e0nh \u0111\u1ed9ng sau qu\u1ea3ng c\u00e1o h\u01a1n sau khi xem qu\u1ea3ng c\u00e1o OTT. H\u01a1n m\u1ed9t ph\u1ea7n ba (53%) ng\u01b0\u1eddi xem OTT Vi\u1ec7t Nam \u0111\u00e3 mua h\u00e0ng tr\u1ef1c tuy\u1ebfn, t\u1ea1i c\u1eeda h\u00e0ng ho\u1eb7c b\u1eb1ng phi\u1ebfu mua h\u00e0ng\/khuy\u1ebfn m\u00e3i sau khi xem qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

L\u1ee3i th\u1ebf OTT: N\u1ed9i dung tr\u1ea3 ph\u00ed t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng<\/b><\/h6>\n

Trong m\u1ed9t kh\u00f4ng gian tr\u1ef1c tuy\u1ebfn l\u1ed9n x\u1ed9n n\u01a1i kho\u1ea3ng th\u1eddi gian ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3 \u0111ang gi\u1ea3m d\u1ea7n, trong qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, th\u1eddi l\u01b0\u1ee3ng n\u00e0y \u0111\u00e3 gi\u1ea3m t\u1eeb 12 xu\u1ed1ng c\u00f2n 8 gi\u00e2y, vi\u1ec7c c\u00f3 n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1n gi\u1ea3 l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/span><\/p>\n

\u201cN\u1ed9i dung l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh c\u1ee7a OTT. N\u00ean c\u00f3 c\u00e1c c\u1eeda s\u1ed5 \u0111\u1ed9c quy\u1ec1n, \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo th\u1eddi gian v\u00e0 ch\u1ea1y l\u1ea7n \u0111\u1ea7u tr\u01b0\u1edbc khi ph\u00e1t h\u00e0nh\u201d \u00d4ng Andrew Nilbert, Gi\u00e1m \u0111\u1ed1c \u0110\u1ea7u t\u01b0 c\u1ee7a GroupM Vi\u1ec7t Nam cho bi\u1ebft.<\/span><\/p>\n

\u201cN\u1ed9i dung cao c\u1ea5p v\u00e0 \u0111\u1ed9c quy\u1ec1n \u0111\u01b0\u1ee3c t\u1ea3i l\u00ean h\u00e0ng tu\u1ea7n, nh\u01b0 \u00e2m nh\u1ea1c, gi\u1ea3i tr\u00ed, tr\u00f2 ch\u01a1i v\u00e0 truy\u1ec7n tranh v\u00e0 ch\u00fang t\u00f4i c\u0169ng c\u00f3 hai n\u1ec1n t\u1ea3ng OTT. C\u00f3 r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i n\u1ed9i dung cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u1ee3p t\u00e1c v\u1edbi OTT,\u201d John Xavier, Ph\u00f3 Gi\u00e1m \u0111\u1ed1c Gi\u1ea3i ph\u00e1p Th\u01b0\u01a1ng hi\u1ec7u & Qu\u1ea3ng c\u00e1o t\u1ea1i POPs Worldwide cho bi\u1ebft th\u00eam.<\/span><\/p>\n

C\u00e1c nh\u00e0 cung c\u1ea5p n\u1ed9i dung OTT c\u1ea7n tu\u00e2n th\u1ee7 lu\u1eadt ph\u00e1p \u0111\u1ecba ph\u01b0\u01a1ng nghi\u00eam ng\u1eb7t t\u1ea1i Vi\u1ec7t Nam, n\u01a1i ch\u1ec9 nh\u1eefng nh\u00e0 xu\u1ea5t b\u1ea3n \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p m\u1edbi c\u00f3 th\u1ec3 ph\u00e1t s\u00f3ng. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c \u0111\u1ea1i l\u00fd\/th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 mua trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng an to\u00e0n cho th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c n\u1ec1n t\u1ea3ng chia s\u1ebb video kh\u00e1c.<\/span><\/p>\n

\u00d4ng John Xavier cho bi\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch cho qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd tr\u00ean OTT, cho ph\u00e9p nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng \u0111\u1ec3 l\u00e0m cho qu\u1ea3ng c\u00e1o c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u00f9y ch\u1ec9nh h\u01a1n. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m ch\u1ea1y qu\u1ea3ng c\u00e1o trong c\u00e1c bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp do ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng d\u1eabn d\u1eaft, t\u00edch h\u1ee3p n\u1ed9i dung trong c\u00e2u chuy\u1ec7n v\u00e0 \u0111\u1ed5i m\u1edbi nh\u01b0 <\/span>roadblocks<\/span>, <\/span>dynamic creatives, takeovers, v\u00e0 contextual ads.<\/span><\/p>\n

\u0110o l\u01b0\u1eddng: Gi\u00e1 tr\u1ecb OTT<\/b><\/h6>\n

C\u00e1c l\u1ee3i th\u1ebf c\u1ee7a OTT bao g\u1ed3m nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed1i t\u01b0\u1ee3ng, ch\u1ec9 s\u1ed1 kh\u1ea3 n\u0103ng xem cao v\u00e0 s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem kh\u00f4ng ph\u00e2n chia, nh\u01b0ng vi\u1ec7c \u0111\u1ea3m b\u1ea3o OTT mang l\u1ea1i gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn gia t\u0103ng v\u1eabn l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c.
\n<\/span>\u00d4ng Andrew Nilbert cho bi\u1ebft: \u201cCh\u00fang t\u00f4i ph\u1ea3i \u0111\u1ea3m b\u1ea3o c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 kh\u1ea3 n\u0103ng xem c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng, ph\u00e2n ph\u1ed1i v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng\u201d. Th\u00eam r\u1eb1ng c\u00e1c c\u00f4ng ty v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n n\u1ebfu c\u00f3 m\u1ed9t ti\u00eau chu\u1ea9n \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh v\u1ec1 hi\u1ec7u qu\u1ea3 so v\u1edbi c\u00e1c video ti\u00eau chu\u1ea9n.<\/span><\/p>\n

Nh\u00e0 cung c\u1ea5p c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o: H\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 ch\u00ednh<\/b><\/h6>\n

C\u00e1c <\/span>Supply-side platform (<\/span>SSP) nh\u01b0 Magnite l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n \u0111\u1ec3 t\u0103ng th\u00eam gi\u00e1 tr\u1ecb cho kh\u00f4ng gian qu\u1ea3ng c\u00e1o video \u0111\u1ec3 ch\u00fang h\u1ea5p d\u1eabn ng\u01b0\u1eddi mua th\u00f4ng qua DMP (<\/span>n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u t\u1eadp trung) <\/span>nh\u1eb1m nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng t\u1ed1t h\u01a1n v\u00e0 \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1i \u0111a.<\/span><\/p>\n

Anthony Tsang, Gi\u00e1m \u0111\u1ed1c Ph\u00e1t tri\u1ec3n Kinh doanh c\u1ee7a Magnite cho r\u1eb1ng: \u201cM\u1ed9t <\/span>Supply-side platform <\/span>l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111o l\u01b0\u1eddng h\u1ed7 tr\u1ee3 an to\u00e0n th\u01b0\u01a1ng hi\u1ec7u, \u0111o l\u01b0\u1eddng kh\u1ea3 n\u0103ng xem v\u00e0 ch\u1eb7n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng h\u1ee3p l\u1ec7, c\u00f3 th\u1ec3 cung c\u1ea5p kho\u1ea3ng kh\u00f4ng qu\u1ea3ng c\u00e1o ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi mua.\u201d<\/span><\/p>\n

C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 DSP (<\/span>X\u1eed l\u00fd t\u00edn hi\u1ec7u s\u1ed1)<\/span> nh\u1eadn th\u1ee9c r\u00f5 h\u01a1n v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a \u0111\u01b0\u1eddng d\u1eabn cung c\u1ea5p cho \u0111\u01b0\u1eddng d\u1eabn tr\u1ef1c ti\u1ebfp nh\u1ea5t \u0111\u1ebfn kho\u1ea3ng kh\u00f4ng qu\u1ea3ng c\u00e1o. \u201cTrong m\u1ed9t b\u1ed1i c\u1ea3nh b\u1ecb ph\u00e2n m\u1ea3nh khi c\u00f3 h\u01a1n 10 \u0111\u1ed1i t\u00e1c OTT, vi\u1ec7c \u0111o l\u01b0\u1eddng ph\u1ea1m vi ti\u1ebfp c\u1eadn h\u1ee3p nh\u1ea5t ho\u1eb7c gia t\u0103ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c,\u201d B\u00e0 Giang Nguy\u1ec5n, Gi\u00e1m \u0111\u1ed1c ph\u1ee5 tr\u00e1ch quan h\u1ec7 \u0111\u1ed1i t\u00e1c khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, The Trade Desk\u00a0 cho bi\u1ebft th\u00eam.
\n<\/span>L\u1ee3i \u00edch ch\u00ednh cho kh\u00e1ch h\u00e0ng ch\u1ea1y chi\u1ebfn d\u1ecbch th\u00f4ng qua DSP l\u00e0 t\u1ea5t c\u1ea3 \u0111\u1ec1u th\u00f4ng qua m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t.<\/span><\/p>\n

Ti\u1ebfn v\u1ec1 ph\u00eda tr\u01b0\u1edbc v\u1edbi OTT<\/b><\/h6>\n

C\u00e1c chuy\u00ean gia \u0111\u1ed3ng \u00fd r\u1eb1ng m\u1eb7c d\u00f9 giao d\u1ecbch theo ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01a1n gi\u1ea3n h\u00f3a chu\u1ed7i cung \u1ee9ng, nh\u01b0ng c\u1ea7n ph\u1ea3i l\u00e0m nhi\u1ec1u h\u01a1n n\u1eefa \u0111\u1ec3 gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng v\u1ec1 l\u1ee3i \u00edch v\u00e0 l\u00fd do khi\u1ebfn chi ph\u00ed cao h\u01a1n.
\n<\/span>\u201cCh\u00fang t\u00f4i \u0111\u00e3 \u0111\u01a1n gi\u1ea3n h\u00f3a chu\u1ed7i v\u00e0 th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng nhi\u1ec1u nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 gi\u00e1 tr\u1ecb, nh\u01b0ng t\u1eeb g\u00f3c \u0111\u1ed9 kh\u00e1ch h\u00e0ng. Tr\u1eeb khi c\u00f3 s\u1ef1 minh b\u1ea1ch v\u00e0 vai tr\u00f2 gi\u1eefa truy\u1ec1n h\u00ecnh tuy\u1ebfn t\u00ednh v\u00e0 chia s\u1ebb video, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng ch\u1ec9 mua d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 hi\u1ec7n c\u00f3 m\u00e0 c\u00f2n d\u1ef1a tr\u00ean l\u1ee3i th\u1ebf c\u1ee7a c\u00f4ng ngh\u1ec7,\u201d \u00f4ng John Xavier n\u00f3i.<\/span><\/p>\n

C\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft l\u1eabn nhau v\u1ec1 nh\u1eefng g\u00ec c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean m\u1eb7t tr\u1eadn \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. \u201cCh\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam s\u1eb5n s\u00e0ng \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7. Ti\u1ebfp theo, l\u00e0 ch\u00e8n qu\u1ea3ng c\u00e1o v\u00e0o c\u00e1c k\u00eanh tuy\u1ebfn t\u00ednh tr\u1ef1c ti\u1ebfp \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m gi\u1ed1ng nh\u01b0 TV li\u1ec1n m\u1ea1ch tr\u00ean k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 gi\u00fap nh\u00e0 xu\u1ea5t b\u1ea3n qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 h\u01a1n gi\u1eefa b\u00e1n tr\u1ef1c ti\u1ebfp v\u00e0 c\u00f3 l\u1eadp tr\u00ecnh,\u201d\u00a0 Anthony Tsang c\u1ee7a Magnite cho bi\u1ebft.
\n\u00d4ng\u00a0 n\u00f3i th\u00eam: \u201cTh\u00e1ch th\u1ee9c xung quanh vi\u1ec7c \u0111\u1ecbnh v\u1ecb v\u00e0 \u0111o l\u01b0\u1eddng l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung. Kh\u00e1ch h\u00e0ng \u0111ang t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm th\u1ee9 g\u00ec \u0111\u00f3 kh\u00e1c bi\u1ec7t trong kh\u00f4ng gian video.\u201d<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00e0i vi\u1ebft g\u1ed1c thu\u1ed9c v\u1ec1 Magnite APAC l\u00e0 m\u1ed9t khu v\u1ef1c gi\u00e0u c\u00f3, \u0111\u00e3 ch\u1ea5p nh\u1eadn nh\u1eefng video ph\u00e1t tr\u1ef1c tuy\u1ebfn. Theo Magnite,\u00a0Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong nh\u1eefng n\u01b0\u1edbc c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t. D\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng c\u1ee7a Statista b\u00e1o c\u00e1o r\u1eb1ng doanh s\u1ed1 VOD \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd \u0111\u1ea1t 141 tri\u1ec7u […]<\/p>\n","protected":false},"author":5,"featured_media":9244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[180,182,123,181],"class_list":["post-9243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tu-csm","tag-magnite","tag-noi-dung-tra-phi","tag-ott","tag-ott-viet-nam"],"_links":{"self":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/9243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/comments?post=9243"}],"version-history":[{"count":7,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/9243\/revisions"}],"predecessor-version":[{"id":9256,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/9243\/revisions\/9256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/media\/9244"}],"wp:attachment":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/media?parent=9243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/categories?post=9243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/tags?post=9243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}