{"id":9236,"date":"2023-01-05T10:17:01","date_gmt":"2023-01-05T10:17:01","guid":{"rendered":"https:\/\/csmglobal.vn\/?p=9236"},"modified":"2023-01-05T10:17:14","modified_gmt":"2023-01-05T10:17:14","slug":"mang-xa-hoi-da-thay-doi-nganh-bao-chi-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/csmglobal.vn\/index.php\/2023\/01\/05\/mang-xa-hoi-da-thay-doi-nganh-bao-chi-nhu-the-nao\/","title":{"rendered":"M\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 thay \u0111\u1ed5i ng\u00e0nh b\u00e1o ch\u00ed nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"

B\u00e0i vi\u1ebft g\u1ed1c thu\u1ed9c v\u1ec1 Oscar Michel<\/strong><\/a><\/span><\/p>\n

Oscar Michel <\/strong>cho r\u1eb1ng s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i m\u1edbi \u0111\u00e3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn ng\u00e0nh b\u00e1o ch\u00ed. B\u00e1o ch\u00ed \u0111ang tr\u1ea3i qua nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 li\u00ean quan \u0111\u1ebfn c\u00e1c bi\u1ebfn \u0111\u1ed5i x\u00e3 h\u1ed9i, v\u0103n h\u00f3a, kinh t\u1ebf v\u00e0 c\u00f4ng ngh\u1ec7.<\/span><\/em><\/h6>\n

Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i mang l\u1ea1i nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m m\u1edbi nh\u01b0 \u0111\u1ed1i tho\u1ea1i t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i. Gi\u1edd \u0111\u00e2y, c\u00e1c nh\u00e0 b\u00e1o c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n th\u1ef1c s\u1ef1 v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd. C\u00e1c cu\u1ed9c tranh lu\u1eadn tr\u1ef1c tuy\u1ebfn c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n (t\u1ea5t nhi\u00ean l\u00e0 khi b\u1eadt b\u00ecnh lu\u1eadn). Giao ti\u1ebfp m\u1ed9t chi\u1ec1u truy\u1ec1n th\u1ed1ng \u0111ang bi\u1ebfn th\u00e0nh cu\u1ed9c tr\u00f2 chuy\u1ec7n hai chi\u1ec1u. Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u00e3 mang l\u1ea1i \u00fd ngh\u0129a th\u1ef1c s\u1ef1 cho t\u1ef1 do ng\u00f4n lu\u1eadn.T\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay, vi\u1ec7c th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n ch\u01b0a bao gi\u1edd d\u1ec5 d\u00e0ng \u0111\u1ebfn th\u1ebf.
\n<\/span>Twitter l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t chuy\u00ean nghi\u1ec7p m\u00e0 ch\u00fang ta s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u, v\u00ec n\u00f3 gi\u00fap c\u00e1c nh\u00e0 b\u00e1o t\u00ecm c\u00e1c c\u00e2u tr\u00edch d\u1eabn v\u00e0 li\u00ean h\u1ec7 v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u00e0 h\u1ecd c\u00f3 th\u1ec3 ch\u01b0a bao gi\u1edd g\u1eb7p tr\u1ef1c ti\u1ebfp. \u0110\u00f3 c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch hay \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng tin t\u1ee9c n\u00f3ng h\u1ed5i ngay khi ch\u00fang x\u1ea3y ra. C\u00e1c nh\u00e0 b\u00e1o th\u01b0\u1eddng s\u1eed d\u1ee5ng twitter c\u00e1 nh\u00e2n \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh. N\u00f3 n\u00e2ng cao kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch c\u1ee7a m\u1ed9t s\u1ed1 nh\u00e0 b\u00e1o.. S\u1ef1 h\u1ed9i t\u1ee5 gi\u1eefa \u0111\u1eddi s\u1ed1ng c\u00e1 nh\u00e2n v\u00e0 ngh\u1ec1 nghi\u1ec7p, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u00ean Twitter, l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u quan tr\u1ecdng cho th\u1ea5y s\u1ef1 ch\u1ea5p nh\u1eadn c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i. Tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, c\u00e1c t\u1ed5 ch\u1ee9c tin t\u1ee9c s\u1ebd bi\u1ebft \u0111\u1ebfn \u0111\u1ed9c gi\u1ea3 c\u1ee7a h\u1ecd nhi\u1ec1u h\u01a1n so v\u1edbi th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, b\u1edfi v\u00ec hi\u1ec7n \u0111\u00e3 c\u00f3 ph\u1ea7n b\u00ecnh lu\u1eadn (d\u00f9 t\u1ed1t hay x\u1ea5u!)<\/span><\/p>\n

M\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c tin t\u1ee9c c\u1ed1 g\u1eafng ch\u1ed1ng l\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i, m\u1ed9t s\u1ed1 ho\u00e0n to\u00e0n ch\u1ea5p nh\u1eadn n\u00f3. V\u00ed d\u1ee5, Buzz Feed ho\u1eb7c LADbible l\u00e0 nh\u1eefng t\u1ed5 ch\u1ee9c tin t\u1ee9c m\u1edbi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng ch\u1ec9 d\u00e0nh cho m\u1ea1ng x\u00e3 h\u1ed9i. H\u1ecd hi\u1ec3u c\u00e1ch m\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i lan truy\u1ec1n c\u00e1c c\u00e2u chuy\u1ec7n tin t\u1ee9c v\u00e0 \u0111\u1ecbnh d\u1ea1ng t\u1ed1t nh\u1ea5t.
\n<\/span>M\u1ed9t v\u1ea5n \u0111\u1ec1 m\u1edbi m\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 \u0111\u1eb7t ra, \u0111\u00f3 l\u00e0 c\u00f3 qu\u00e1 nhi\u1ec1u tin t\u1ee9c. Kh\u00e1n gi\u1ea3 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng t\u00ecm ra t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a tin t\u1ee9c m\u00e0 h\u1ecd nh\u00ecn th\u1ea5y tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. H\u1ecd n\u00ean tin t\u01b0\u1edfng t\u1ed5 ch\u1ee9c tin t\u1ee9c n\u00e0o? M\u1ecdi ng\u01b0\u1eddi s\u1ebd ti\u1ebfp t\u1ee5c tin t\u01b0\u1edfng v\u00e0o c\u00e1c h\u00e3ng th\u00f4ng t\u1ea5n l\u1edbn m\u00e0 h\u1ecd lu\u00f4n tin t\u01b0\u1edfng, nh\u01b0ng th\u1ebf h\u1ec7 ti\u1ebfp theo th\u00ec sao? H\u1ecd s\u1ebd kh\u00f4ng bao gi\u1edd tin t\u01b0\u1edfng b\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c tin t\u1ee9c n\u00e0o v\u00e0 c\u00f3 th\u1ec3 b\u1ecb l\u1ea1c gi\u1eefa nh\u1eefng tin t\u1ee9c gi\u1ea3 m\u1ea1o. Kh\u1ea3o s\u00e1t B\u00e1o ch\u00ed X\u00e3 h\u1ed9i Ireland n\u0103m 2014 \u0111\u00e3 c\u00f4ng b\u1ed1 th\u1ed1ng k\u00ea r\u1eb1ng 64% nh\u00e0 b\u00e1o Ireland cho r\u1eb1ng th\u00f4ng tin tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 kh\u00f4ng \u0111\u00e1ng tin c\u1eady.<\/span><\/p>\n

C\u00e1ch ti\u00eau th\u1ee5 tin t\u1ee9c tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 thay \u0111\u1ed5i.
\n<\/span>C\u00e1c c\u01a1 quan tin t\u1ee9c \u0111ang t\u1eeb b\u1ecf n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 b\u1ed9 ph\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch \u1ee7y th\u00e1c t\u1ea5t c\u1ea3 n\u1ed9i dung c\u1ee7a h\u1ecd cho c\u00e1c n\u1ec1n t\u1ea3ng c\u1ee7a b\u00ean th\u1ee9 ba. \u0110\u00e2y l\u00e0 c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 m\u1ed9t s\u1ed1 c\u01a1 quan tin t\u1ee9c t\u1ed3n t\u1ea1i b\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 tr\u1ebb h\u01a1n. Hai v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng sau \u0111\u00f3 l\u00e0: M\u1ed1i quan h\u1ec7 m\u1edbi m\u00e0 c\u00e1c c\u01a1 quan chia s\u1ebb v\u1edbi \u0111\u1ed9c gi\u1ea3 c\u1ee7a h\u1ecd l\u00e0 g\u00ec? V\u00e0 ai th\u1ef1c s\u1ef1 ki\u1ec3m so\u00e1t tin t\u1ee9c?
\n<\/span>C\u00e1c c\u01a1 quan tin t\u1ee9c hi\u1ec7n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng video tr\u1ef1c ti\u1ebfp. Ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 tham gia v\u1edbi nh\u00e0 b\u00e1o \u1edf b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o tr\u00ean th\u1ebf gi\u1edbi ngay l\u1eadp t\u1ee9c. Vi\u1ec7c s\u1eed d\u1ee5ng Facebook live \u0111ang l\u00e0m thay \u0111\u1ed5i m\u1ed1i quan h\u1ec7 gi\u1eefa nh\u00e0 b\u00e1o v\u00e0 ng\u01b0\u1eddi xem v\u00ec kh\u00f4ng c\u00f3 s\u1ef1 bi\u00ean t\u1eadp. N\u1ebfu m\u1ed9t nh\u00e0 b\u00e1o s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 ph\u00e1t tr\u1ef1c ti\u1ebfp cho kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd, ch\u1eb3ng h\u1ea1n nh\u01b0 khi \u0111\u01b0a tin v\u1ec1 Syria, khi \u0111\u01b0a tin v\u1ec1 v\u1ee5 \u0111\u00e1nh bom, nh\u1eefng h\u00ecnh \u1ea3nh g\u00e2y s\u1ed1c c\u00f3 th\u1ec3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi b\u1ecb t\u1ed5n th\u01b0\u01a1ng. Facebook n\u00ean c\u00f3 vai tr\u00f2 ch\u1ec9nh s\u1eeda ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u01b0a tin. C\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n tin t\u1ee9c \u0111\u00e3 m\u1ea5t quy\u1ec1n ki\u1ec3m so\u00e1t ph\u00e2n ph\u1ed1i. C\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 \u0111\u1ea3m nh\u1eadn vai tr\u00f2 c\u1ee7a c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 gi\u1edd \u0111\u00e2y, tin t\u1ee9c \u0111\u01b0\u1ee3c l\u1ecdc th\u00f4ng qua c\u00e1c thu\u1eadt to\u00e1n. V\u00e0 nh\u1eefng thu\u1eadt to\u00e1n n\u00e0y l\u00e0 kh\u00f4ng th\u1ec3 \u0111o\u00e1n tr\u01b0\u1edbc.<\/span><\/p>\n

C\u00e1c h\u00e3ng th\u00f4ng t\u1ea5n ph\u1ea3i t\u1ef1 h\u1ecfi \u0111i\u1ec1u g\u00ec quan tr\u1ecdng h\u01a1n, ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 r\u1ed9ng h\u01a1n hay t\u1ef1 ki\u1ec3m so\u00e1t \u0111\u01b0\u1eddng \u0111i c\u1ee7a m\u00ecnh? C\u00e1ch thu\u1eadt to\u00e1n s\u1eafp x\u1ebfp tin t\u1ee9c tr\u00ean ngu\u1ed3n c\u1ea5p tin t\u1ee9c c\u1ee7a Facebook ho\u1eb7c twitter l\u00e0 m\u1ed9t b\u00ed \u1ea9n, hay \u0111\u00fang h\u01a1n l\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c chia s\u1ebb c\u00f4ng khai. Ch\u00fang ta th\u1ef1c s\u1ef1 kh\u00f4ng th\u1ec3 bi\u1ebft c\u00e2u chuy\u1ec7n n\u00e0o \u0111ang \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 nhi\u1ec1u nh\u1ea5t, c\u00e2u chuy\u1ec7n n\u00e0o b\u1ecb ng\u0103n ch\u1eb7n v\u00e0 t\u1ea1i sao.
\n<\/span>Ai ph\u1ee5 tr\u00e1ch c\u00e1c thu\u1eadt to\u00e1n n\u00e0y? Nh\u1eefng r\u1ee7i ro n\u00e0o c\u00f3 th\u1ec3 x\u1ea3y ra khi \u0111\u1ec3 m\u1ed9t ng\u01b0\u1eddi kh\u00f4ng \u0111\u00e1ng tin c\u1eady ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 nh\u1eefng g\u00ec kh\u00e1n gi\u1ea3 \u0111\u1ecdc v\u00e0 suy ngh\u0129.<\/span><\/p>\n

\u201cCh\u00fang ta \u0111ang trao quy\u1ec1n ki\u1ec3m so\u00e1t nh\u1eefng ph\u1ea7n quan tr\u1ecdng trong cu\u1ed9c s\u1ed1ng c\u00f4ng c\u1ed9ng v\u00e0 ri\u00eang t\u01b0 c\u1ee7a ch\u00fang ta cho nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng \u0111\u01b0\u1ee3c b\u1ea7u ch\u1ecdn v\u00e0 kh\u00f4ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m. Ch\u00fang ta c\u1ea7n c\u00f3 nh\u1eefng quy \u0111\u1ecbnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 c\u00f4ng d\u00e2n \u0111\u1ec1u c\u00f3 quy\u1ec1n ti\u1ebfp c\u1eadn b\u00ecnh \u0111\u1eb3ng t\u1edbi m\u1ea1ng l\u01b0\u1edbi c\u01a1 h\u1ed9i v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd c\u1ea7n. Ch\u00fang ta c\u0169ng c\u1ea7n bi\u1ebft r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c b\u00e0i ph\u00e1t bi\u1ec3u v\u00e0 bi\u1ec3u \u0111\u1ea1t c\u00f4ng khai \u0111\u1ec1u c\u1ea7n ph\u1ea3i minh b\u1ea1ch, ngay c\u1ea3 khi ch\u00fang kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed c\u00f4ng b\u1eb1ng. \u0110\u00e2y l\u00e0 m\u1ed9t y\u00eau c\u1ea7u c\u01a1 b\u1ea3n cho m\u1ed9t n\u1ec1n d\u00e2n ch\u1ee7 \u0111ang ho\u1ea1t \u0111\u1ed9ng.\u201d
\n<\/span>Nh\u00e0 b\u00e1o K\u1ef9 thu\u1eadt s\u1ed1 Emily Bell<\/strong>
\n\u0110\u1ea1i h\u1ecdc Columbia.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

B\u00e0i vi\u1ebft g\u1ed1c thu\u1ed9c v\u1ec1 Oscar Michel Oscar Michel cho r\u1eb1ng s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i m\u1edbi \u0111\u00e3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn ng\u00e0nh b\u00e1o ch\u00ed. B\u00e1o ch\u00ed \u0111ang tr\u1ea3i qua nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 li\u00ean quan \u0111\u1ebfn c\u00e1c bi\u1ebfn \u0111\u1ed5i x\u00e3 h\u1ed9i, v\u0103n h\u00f3a, kinh t\u1ebf v\u00e0 c\u00f4ng […]<\/p>\n","protected":false},"author":5,"featured_media":9237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[174,170,137,176,175],"class_list":["post-9236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tu-csm","tag-bao-chi-mang-xa-hoi","tag-ky-thuat-so","tag-mang-xa-hoi","tag-oscar-michel","tag-tac-dong-bao-chi"],"_links":{"self":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/9236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/comments?post=9236"}],"version-history":[{"count":2,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/9236\/revisions"}],"predecessor-version":[{"id":9239,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/9236\/revisions\/9239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/media\/9237"}],"wp:attachment":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/media?parent=9236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/categories?post=9236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/tags?post=9236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}