{"id":9145,"date":"2023-01-02T10:16:40","date_gmt":"2023-01-02T10:16:40","guid":{"rendered":"https:\/\/csmglobal.vn\/?p=9145"},"modified":"2023-01-03T03:14:00","modified_gmt":"2023-01-03T03:14:00","slug":"ott-la-gi-va-no-khac-voi-video-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/csmglobal.vn\/index.php\/2023\/01\/02\/ott-la-gi-va-no-khac-voi-video-nhu-the-nao\/","title":{"rendered":"OTT l\u00e0 g\u00ec v\u00e0 n\u00f3 kh\u00e1c v\u1edbi video nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"

B\u00e0i vi\u1ebft g\u1ed1c thu\u1ed9c v\u1ec1 Chris Schwarz<\/strong><\/a><\/p>\n

OTT \u0111\u01b0\u1ee3c xem l\u00e0 xu h\u01b0\u1eddng c\u1ee7a th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1, theo Chris Schwarz <\/strong><\/span><\/em>OTT<\/span> v\u00e0 video \u0111\u1ec1u \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i, nh\u01b0ng ch\u00fang kh\u00f4ng gi\u1ed1ng nhau.<\/span><\/em><\/h6>\n

OTT c\u00f3 ngh\u0129a l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a over the top, ban \u0111\u1ea7u \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean theo tham chi\u1ebfu \u0111\u1ebfn c\u00e1c thi\u1ebft b\u1ecb \u0111i qua h\u1ed9p c\u00e1p \u0111\u1ec3 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng quy\u1ec1n truy c\u1eadp v\u00e0o n\u1ed9i dung TV. Tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng OTT, n\u1ed9i dung \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i qua k\u1ebft n\u1ed1i internet thay v\u00ec th\u00f4ng qua nh\u00e0 cung c\u1ea5p truy\u1ec1n h\u00ecnh c\u00e1p\/truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n

OTT l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a cho c\u00e1c thi\u1ebft b\u1ecb OTT, n\u1ed9i dung v\u00e0 video<\/h6>\n

OTT v\u00e0 video \u0111\u1ec1u \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i, nh\u01b0ng ch\u00fang kh\u00f4ng gi\u1ed1ng nhau. C\u00e1c d\u1ecbch v\u1ee5 OTT ch\u1ec9 l\u00e0 m\u1ed9t k\u00eanh kh\u00e1c m\u00e0 qua \u0111\u00f3 n\u1ed9i dung video (v\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh ho\u1eb7c video c\u00f3 li\u00ean quan) \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i t\u1edbi ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i.<\/span><\/p>\n

    \n
  • Video<\/strong>: N\u1ed9i dung video tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 xem tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb, bao g\u1ed3m m\u00e1y t\u00ednh, thi\u1ebft b\u1ecb di \u0111\u1ed9ng, TV, \u2026v.v.<\/span><\/li>\n
  • N\u1ed9i dung OTT<\/strong>: N\u1ed9i dung \u0111\u1ebfn t\u1eeb n\u1ec1n t\u1ea3ng OTT (c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn video, nh\u01b0 Sling TV). N\u1ed9i dung OTT c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb, bao g\u1ed3m m\u00e1y t\u00ednh, thi\u1ebft b\u1ecb di \u0111\u1ed9ng, v.v.<\/span><\/li>\n
  • Thi\u1ebft b\u1ecb OTT<\/strong>: l\u00e0 nh\u1eefng thi\u1ebft b\u1ecb kh\u00f4ng ph\u1ea3i l\u00e0 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, m\u00e1y t\u00ednh x\u00e1ch tay ho\u1eb7c thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u01b0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u00eau th\u1ee5 n\u1ed9i dung OTT. V\u00ed d\u1ee5 nh\u01b0 Smart TV, Apple TV, Chromecast, PlayStation, Xbox, Amazon Fire v\u00e0 c\u00e1c thi\u1ebft b\u1ecb ph\u00e1t tr\u1ef1c tuy\u1ebfn kh\u00e1c.<\/span><\/li>\n<\/ul>\n
    Qu\u1ea3ng c\u00e1o OTT:<\/span><\/h6>\n

    \u201cOTT c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a kh\u00e1c nhau b\u1edfi c\u00e1c \u0111\u1ed1i t\u00e1c kh\u00e1c nhau tham gia v\u00e0o lu\u1ed3ng ph\u00e2n ph\u1ed1i, qu\u1ea3ng c\u00e1o v\u00e0 \u0111o l\u01b0\u1eddng. OTT, theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p n\u1ed9i dung OTT (v\u00ed d\u1ee5: Hulu, SlingTV, v.v.), c\u00f3 th\u1ec3 bao g\u1ed3m b\u1ea5t k\u1ef3 ng\u01b0\u1eddi d\u00f9ng n\u00e0o truy c\u1eadp n\u1ed9i dung OTT qua b\u1ea5t k\u1ef3 thi\u1ebft b\u1ecb n\u00e0o (m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng\/m\u00e1y t\u00ednh b\u1ea3ng, tr\u00ean c\u00e1c thi\u1ebft b\u1ecb h\u00e0ng \u0111\u1ea7u, v.v.).
    \n<\/span>\u201cTuy nhi\u00ean, OTT c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh nghi\u00eam ng\u1eb7t tr\u00ean c\u01a1 s\u1edf thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 truy c\u1eadp n\u1ed9i dung. V\u00ed d\u1ee5 v\u1ec1 c\u00e1c thi\u1ebft b\u1ecb OTT bao g\u1ed3m Apple TV, Chromecast, Amazon Fire, Roku trong Smart TV (TV \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i) v\u00e0 n\u1ec1n t\u1ea3ng tr\u00f2 ch\u01a1i (v\u00ed d\u1ee5: PlayStation, Xbox, v.v.). C\u00e1ch \u0111o l\u01b0\u1eddng\/ph\u00e2n lo\u1ea1i kho\u1ea3ng kh\u00f4ng qu\u1ea3ng c\u00e1o t\u00f9y thu\u1ed9c v\u00e0o c\u00e1c \u0111\u1ed1i t\u00e1c tham gia v\u00e0o chu\u1ed7i cung \u1ee9ng OTT t\u01b0\u01a1ng \u1ee9ng.
    \n<\/span>\u00a0\u201cM\u1ed9t \u0111i\u1ec3m quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd v\u1ec1 qu\u1ea3ng c\u00e1o OTT l\u00e0 m\u1eb7c d\u00f9 qu\u1ea3ng c\u00e1o video n\u1ed5i b\u1eadt nh\u1ea5t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng OTT, nh\u01b0ng qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh c\u0169ng xu\u1ea5t hi\u1ec7n \u1edf c\u00e1c k\u00eanh h\u00e0ng \u0111\u1ea7u v\u00e0 tr\u00ean c\u00e1c thi\u1ebft b\u1ecb h\u00e0ng \u0111\u1ea7u.\u201d<\/span><\/p>\n

    Nh\u1eefng \u0111\u1ecbnh ngh\u0129a trong OTT<\/h6>\n
      \n
    • Ng\u01b0\u1eddi xem video tr\u1ef1c tuy\u1ebfn (OTT)<\/strong>: Nh\u1eefng c\u00e1 nh\u00e2n xem video qua b\u1ea5t k\u1ef3 \u1ee9ng d\u1ee5ng ho\u1eb7c trang web n\u00e0o cung c\u1ea5p n\u1ed9i dung video tr\u1ef1c tuy\u1ebfn v\u00e0 b\u1ecf qua ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng. V\u00ed d\u1ee5 bao g\u1ed3m HBO Now, Hulu, Netflix, Amazon Video, YouTube\/YouTube Red v\u00e0 SlingTV.<\/span><\/li>\n
    • Ng\u01b0\u1eddi d\u00f9ng TV \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i (CTV)\/TV giao th\u1ee9c Internet (IPTV)<\/strong>: Nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng TV \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi internet th\u00f4ng qua k\u1ebft n\u1ed1i internet t\u00edch h\u1ee3p (Smart TV) ho\u1eb7c th\u00f4ng qua c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c c\u00f3 ch\u1ee9c n\u0103ng nh\u01b0 h\u1ed9p gi\u1ea3i m\u00e3 t\u00edn hi\u1ec7u s\u1ed1 (STB) thi\u1ebft b\u1ecb (v\u00ed d\u1ee5: Apple TV, Google Chromecast, Amazon Fire, Roku), \u0111\u1ea7u ph\u00e1t Blu-ray ho\u1eb7c b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n tr\u00f2 ch\u01a1i.<\/span><\/li>\n
    • Ng\u01b0\u1eddi d\u00f9ng d\u1ecbch v\u1ee5 video OTT tuy\u1ebfn t\u00ednh<\/strong>: Ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5 cung c\u1ea5p c\u00e1c g\u00f3i k\u00eanh truy\u1ec1n h\u00ecnh tr\u1ef1c ti\u1ebfp qua internet \u0111\u1ec3 \u0111\u0103ng k\u00fd h\u00e0ng th\u00e1ng. V\u00ed d\u1ee5 v\u1ec1 c\u00e1c n\u1ec1n t\u1ea3ng OTT tuy\u1ebfn t\u00ednh bao g\u1ed3m Sling TV, DirecTV Now, Hulu v\u1edbi Live TV, YouTube TV v\u00e0 PlayStation Vue.<\/span><\/li>\n<\/ul>\n
      C\u00e1c ti\u1ec3u m\u1ee5c ph\u1ed5 bi\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng OTT\/CTV bao g\u1ed3m:<\/h6>\n
        \n
      • Video theo y\u00eau c\u1ea7u d\u1ef1a tr\u00ean qu\u1ea3ng c\u00e1o (AVOD)<\/strong>: Ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp n\u1ed9i dung mi\u1ec5n ph\u00ed \u0111\u1ec3 xem, sau \u0111\u00f3 ki\u1ebfm ti\u1ec1n th\u00f4ng qua qu\u1ea3ng c\u00e1o video.<\/span><\/li>\n
      • \u0110\u0103ng k\u00fd video theo y\u00eau c\u1ea7u (SVOD)<\/strong> – ho\u1eb7c \u0110\u0103ng k\u00fd OTT: Ng\u01b0\u1eddi d\u00f9ng c\u00f3 quy\u1ec1n truy c\u1eadp \u0111\u0103ng k\u00fd tr\u1ea3 ph\u00ed v\u00e0o n\u1ed9i dung video tr\u1ef1c tuy\u1ebfn.<\/span><\/li>\n
      • Video theo y\u00eau c\u1ea7u d\u1ef1a tr\u00ean giao d\u1ecbch (TVOD)<\/strong>: Ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 tr\u1ea3 ti\u1ec1n \u0111\u1ec3 truy c\u1eadp m\u1ed9t s\u1ed1 n\u1ed9i dung nh\u1ea5t \u0111\u1ecbnh th\u00f4ng qua m\u00f4 h\u00ecnh mua tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n xem (PPV).<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

        B\u00e0i vi\u1ebft g\u1ed1c thu\u1ed9c v\u1ec1 Chris Schwarz OTT \u0111\u01b0\u1ee3c xem l\u00e0 xu h\u01b0\u1eddng c\u1ee7a th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1, theo Chris Schwarz OTT v\u00e0 video \u0111\u1ec1u \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i, nh\u01b0ng ch\u00fang kh\u00f4ng gi\u1ed1ng nhau. OTT c\u00f3 ngh\u0129a l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a over the top, ban \u0111\u1ea7u \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean theo tham chi\u1ebfu \u0111\u1ebfn c\u00e1c thi\u1ebft […]<\/p>\n","protected":false},"author":5,"featured_media":9146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[122,125,123,124],"class_list":["post-9145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tu-csm","tag-chris-schwarz","tag-dich-vu-ott","tag-ott","tag-thiet-bi-ott"],"_links":{"self":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/9145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/comments?post=9145"}],"version-history":[{"count":3,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/9145\/revisions"}],"predecessor-version":[{"id":9172,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/9145\/revisions\/9172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/media\/9146"}],"wp:attachment":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/media?parent=9145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/categories?post=9145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/tags?post=9145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}