{"id":8889,"date":"2022-12-27T08:46:14","date_gmt":"2022-12-27T08:46:14","guid":{"rendered":"https:\/\/csmglobal.vn\/?p=8889"},"modified":"2023-01-04T01:56:16","modified_gmt":"2023-01-04T01:56:16","slug":"online-newsroom-la-gi","status":"publish","type":"post","link":"https:\/\/csmglobal.vn\/index.php\/2022\/12\/27\/online-newsroom-la-gi\/","title":{"rendered":"Online Newsroom l\u00e0 g\u00ec?"},"content":{"rendered":"

B\u00e0i g\u1ed1c thu\u1ed9c v\u1ec1 Prowly<\/a><\/p>\n

Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, tin t\u1ee9c lan truy\u1ec1n su\u1ed1t ng\u00e0y \u0111\u00eam v\u1edbi\u00a0 m\u1ed9t t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o Internet \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin, m\u1ed7i c\u00f4ng ty c\u1ea7n m\u1ed9t ph\u00f2ng tin t\u1ee9c tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 c\u00f3 ngu\u1ed3n tin t\u1ee9c ch\u00ednh x\u00e1c, \u0111\u00e1ng tin c\u1eady cho c\u00e1c nh\u00e0 b\u00e1o.<\/h5>\n

Tr\u00ean th\u1ef1c t\u1ebf, v\u1edbi r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng n\u1ed9i dung tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 t\u00edn nhi\u1ec7m, vi\u1ec7c chia s\u1ebb tin t\u1ee9c c\u1ee7a b\u1ea1n v\u1edbi gi\u1edbi truy\u1ec1n th\u00f4ng th\u1eadm ch\u00ed kh\u00f4ng c\u00f2n quan tr\u1ecdng n\u1eefa. Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung PR li\u00ean quan \u0111\u1ebfn ph\u00f2ng tin t\u1ee9c c\u1ee7a c\u00f4ng ty c\u00f3 th\u1ec3 c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh.<\/p>\n

Ph\u00f2ng tin t\u1ee9c tr\u1ef1c tuy\u1ebfn\u00a0 l\u00e0 g\u00ec?<\/strong>
\nPh\u00f2ng tin t\u1ee9c tr\u1ef1c tuy\u1ebfn (c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ph\u00f2ng tr\u1ef1c tuy\u1ebfn \u1ea3o) v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 m\u1ed9t trang web \u0111\u01a1n gi\u1ea3n v\u1edbi m\u1ee5c \u0111\u00edch l\u00e0 gi\u1edbi thi\u1ec7u t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng c\u00e1o b\u00e1o ch\u00ed v\u00e0 tin t\u1ee9c c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/p>\n

Kh\u00f4ng gi\u1ed1ng nh\u01b0 vi\u1ec7c \u0111\u01b0a tin tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng th\u1ef1c t\u1ebf, ph\u00f2ng b\u00e1o ch\u00ed tr\u1ef1c tuy\u1ebfn l\u00e0 n\u01a1i\u00a0 ho\u00e0n to\u00e0n ki\u1ec3m so\u00e1t c\u00e2u chuy\u1ec7n\u00a0 v\u00e0 quy\u1ebft \u0111\u1ecbnh nh\u1eefng g\u00ec s\u1ebd c\u00f4ng khai. \u0110\u00e2y c\u0169ng l\u00e0 n\u01a1i d\u00e0nh cho t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 b\u00e1o, ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng, kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft\u00a0 \u00a0v\u00e0 ti\u1ec1m n\u0103ng\u00a0 ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 nh\u00e2n vi\u00ean mu\u1ed1n xem c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111ang l\u00e0m g\u00ec.<\/p>\n

C\u00e1c nh\u00e0 b\u00e1o v\u1eabn c\u1ea7n th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, t\u1edd th\u00f4ng tin v\u00e0 c\u00e1c t\u00e0i li\u1ec7u kh\u00e1c \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e2u chuy\u1ec7n. B\u1eb1ng c\u00e1ch cung c\u1ea5p quy\u1ec1n truy c\u1eadp tr\u1ef1c tuy\u1ebfn d\u1ec5 d\u00e0ng v\u00e0o n\u1ed9i dung ph\u01b0\u01a1ng ti\u1ec7n c\u1ee7a c\u00f4ng ty,\u00a0 gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng \u0111\u01b0a tin.<\/p>\n

T\u1ea1i sao ph\u1ea3i c\u00f3 ph\u00f2ng tin tr\u1ef1c tuy\u1ebfn \u2013 ch\u1ee9c n\u0103ng & l\u1ee3i \u00edch<\/strong>
\nNhi\u1ec1u l\u1ee3i \u00edch v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a ph\u00f2ng tin t\u1ee9c tr\u1ef1c tuy\u1ebfn n\u00f3i cho ch\u00ednh h\u1ecd. \u0110\u00e2y l\u00e0 nh\u1eefng l\u00fd do t\u1ea1i sao n\u00ean c\u00f3 m\u1ed9t ph\u00f2ng tr\u1ef1c tuy\u1ebfn \u1ea3o c\u1ee7a c\u00f4ng ty:<\/p>\n

1. Ph\u00f2ng tin tr\u1ef1c tuy\u1ebfn c\u1ee7a c\u00f4ng ty gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a gi\u1edbi truy\u1ec1n th\u00f4ng<\/strong>
\nCh\u1ee9c n\u0103ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a ph\u00f2ng tr\u1ef1c tuy\u1ebfn \u1ea3o l\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a gi\u1edbi truy\u1ec1n th\u00f4ng. Wendy Marx, ch\u1ee7 t\u1ecbch c\u1ee7a c\u00f4ng ty ti\u1ebfp th\u1ecb v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang B2B Marx Communications \u0111\u00e3 t\u1eebng n\u00f3i: \u201cCh\u00fang ta c\u1ea7n ngh\u0129 v\u1ec1 c\u00e1c ph\u00f2ng tin t\u1ee9c d\u01b0\u1edbi d\u1ea1ng c\u00e1c trung t\u00e2m tin t\u1ee9c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t kho l\u01b0u tr\u1eef c\u00e1c ngu\u1ed3n, th\u00f4ng tin v\u00e0 xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh. \u201cV\u1edbi vi\u1ec7c c\u00e1c nh\u00e0 b\u00e1o th\u01b0\u1eddng xuy\u00ean ph\u1ea3i ch\u1ecbu \u00e1p l\u1ef1c v\u00e0 th\u1eddi gian g\u1ea5p g\u00e1p, h\u00e3y l\u00e0m cho c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd d\u1ec5 d\u00e0ng h\u01a1n, \u0111i\u1ec1u n\u00e0y s\u1ebd khi\u1ebfn c\u01a1 h\u1ed9i ch\u00fang ta nh\u1eadn \u0111\u01b0\u1ee3c gi\u1ea5y m\u1ef1c l\u1edbn h\u01a1n nhi\u1ec1u.\u201d<\/p>\n

2. Ph\u00f2ng tin t\u1ee9c tr\u1ef1c tuy\u1ebfn gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

Ph\u00f2ng tin t\u1ee9c kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 gi\u00fap \u0111\u01b0a tin tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong qu\u00e1 tr\u00ecnh n\u00e0y. N\u1ebfu c\u00f4ng ty lu\u00f4n c\u1eadp nh\u1eadt ph\u00f2ng tin t\u1ee9c tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh, th\u00ec c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng cho c\u00f4ng ch\u00fang bi\u1ebft c\u00f4ng ty \u0111\u00f3 \u0111\u00e3 l\u00e0m g\u00ec v\u00e0 \u0111\u00e3 ti\u1ebfn b\u1ed9 nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

3. V\u1edbi ph\u00f2ng h\u1ecdp b\u00e1o tr\u1ef1c tuy\u1ebfn, c\u00f3 th\u1ec3 l\u1ea5y \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a kh\u00e1n gi\u1ea3<\/strong><\/p>\n

M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch kh\u00e1c c\u1ee7a t\u00f2a so\u1ea1n tr\u1ef1c tuy\u1ebfn l\u00e0 kh\u00f4ng ch\u1ec9 d\u00e0nh cho c\u00e1c nh\u00e0 b\u00e1o. Nh\u00e2n vi\u00ean, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng s\u1eed d\u1ee5ng ph\u00f2ng h\u1ecdp b\u00e1o \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u1ec1 c\u00f4ng ty. Carmen D’Ascedis, gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb to\u00e0n c\u1ea7u c\u1ee7a Jack Daniel’s cho bi\u1ebft: \u201cC\u00e1c ph\u00f2ng tin t\u1ee9c, theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3, ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n t\u1ef1 nhi\u00ean c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i\u201d.<\/p>\n

4<\/strong>. Ph\u00f2ng<\/strong>\u00a0tr\u1ef1c tuy\u1ebfn mang l\u1ea1i cho b\u1ea1n nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web h\u01a1n v\u00e0 nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c h\u01a1n<\/strong><\/p>\n

S\u1ef1 gia t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb ph\u00f2ng b\u00e1o ch\u00ed \u0111\u1ebfn trang web c\u00f4ng ty\u00a0 ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ee9c n\u0103ng c\u1ee7a ph\u00f2ng tin t\u1ee9c tr\u1ef1c tuy\u1ebfn. Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c t\u00e0i li\u1ec7u b\u00e1o ch\u00ed \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a t\u1ed1t cho ph\u00e9p ti\u1ebfp c\u1eadn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng h\u01a1n v\u00e0 thu h\u00fat c\u00e1c nh\u00e0 b\u00e1o \u0111ang t\u00ecm ki\u1ebfm tin t\u1ee9c, chuy\u00ean gia v\u00e0 s\u1ef1 ki\u1ec7n \u0111\u1ec3 \u0111\u01b0a tin.<\/p>\n

5. Ph\u00f2ng tr\u1ef1c tuy\u1ebfn<\/strong> c\u1ee7a c\u00f4ng ty c\u00f3 th\u1ec3 gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c<\/strong><\/p>\n

Khi c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh,\u00a0 s\u1ebd c\u00f3 th\u1ec3 nhanh ch\u00f3ng cung c\u1ea5p t\u1ea5t c\u1ea3 c\u00e1c t\u00e0i li\u1ec7u b\u00e1o ch\u00ed c\u1ea7n thi\u1ebft cho c\u00e1c nh\u00e0 b\u00e1o, bi\u00ean t\u1eadp vi\u00ean v\u00e0 b\u1ea5t k\u1ef3 ai kh\u00e1c quan t\u00e2m. \u0110i\u1ec1u n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m r\u1ea5t nhi\u1ec1u th\u1eddi gian khi qu\u1ea3n l\u00fd quan h\u1ec7 truy\u1ec1n th\u00f4ng.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00e0i g\u1ed1c thu\u1ed9c v\u1ec1 Prowly Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, tin t\u1ee9c lan truy\u1ec1n su\u1ed1t ng\u00e0y \u0111\u00eam v\u1edbi\u00a0 m\u1ed9t t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o Internet \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin, m\u1ed7i c\u00f4ng ty c\u1ea7n m\u1ed9t ph\u00f2ng tin t\u1ee9c tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 c\u00f3 ngu\u1ed3n tin t\u1ee9c […]<\/p>\n","protected":false},"author":4,"featured_media":8948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[144,145,146],"class_list":["post-8889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tu-csm","tag-online-newsroom","tag-phong-tin-truc-tuyen","tag-phong-truc-tuyen-ao"],"_links":{"self":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/8889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/comments?post=8889"}],"version-history":[{"count":3,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/8889\/revisions"}],"predecessor-version":[{"id":9193,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/8889\/revisions\/9193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/media\/8948"}],"wp:attachment":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/media?parent=8889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/categories?post=8889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/tags?post=8889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}