{"id":8598,"date":"2022-12-23T04:22:24","date_gmt":"2022-12-23T04:22:24","guid":{"rendered":"https:\/\/csmglobal.vn\/?p=8598"},"modified":"2023-01-03T03:03:16","modified_gmt":"2023-01-03T03:03:16","slug":"6-xu-huong-truyen-thong-mang-xa-hoi-trong-nam-2023","status":"publish","type":"post","link":"https:\/\/csmglobal.vn\/index.php\/2022\/12\/23\/6-xu-huong-truyen-thong-mang-xa-hoi-trong-nam-2023\/","title":{"rendered":"6 xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i trong n\u0103m 2023"},"content":{"rendered":"

B\u00e0i vi\u1ebft g\u1ed1c thu\u1ed9c v\u1ec1 Gina Chamaa<\/strong><\/a><\/p>\n

C\u00e1c nh\u00e0 l\u00e0m truy\u1ec1n th\u00f4ng <\/span>lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng n\u1ec1n t\u1ea3ng m\u1edbi h\u1ee3p xu h\u01b0\u1edbng \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau. Cho \u0111\u1ebfn n\u0103m ngo\u00e1i, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ch\u1ee7 y\u1ebfu tr\u00ean Facebook v\u00e0 Twitter v\u00e0 \u0111\u01b0\u1ee3c cho l\u00e0 c\u00e1ch quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ea1i ch\u00fang \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac. Nh\u01b0ng theo <\/span>Gina Chamaa <\/strong>ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i lu\u00f4n ph\u00e1t tri\u1ec3n v\u00e0 n\u0103m nay n\u00f3 \u0111\u00e3 xu\u1ea5t hi\u1ec7n nhi\u1ec1u xu h\u01b0\u1edbng m\u1edbi h\u01a1n.<\/span><\/p>\n

Th\u1eadt kh\u00f3 \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i t\u1ed5ng th\u1ec3 s\u1ebd thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o theo th\u1eddi gian. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 6 xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 s\u1ebd \u201cl\u00ean ng\u00f4i\u201d trong n\u0103m 2023.<\/span><\/h6>\n

\"\"<\/p>\n

1.Tr\u00e1ch nhi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u, t\u00ednh minh b\u1ea1ch v\u00e0 t\u00ednh x\u00e1c th\u1ef1c<\/b><\/h6>\n

Nh\u1eefng c\u00e2u chuy\u1ec7n xung quanh tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n g\u00ec m\u1edbi. Tuy nhi\u00ean, ta c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y \u00e1p l\u1ef1c ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u khi m\u00e0 h\u1ecd c\u1ed1 lu\u00f4n g\u1eafng ch\u1ee9ng minh nh\u1eefng g\u00ec b\u1ea3n th\u00e2n \u0111ang \u0111\u00f3ng g\u00f3p cho x\u00e3 h\u1ed9i.<\/span><\/p>\n

Talkwalker, Marketing Interactive, <\/span>Mediatoolkit <\/span>v\u00e0 <\/span>Finances Online \u0111\u1ec1u \u0111\u1ed3ng \u00fd r\u1eb1ng kh\u00e1ch h\u00e0ng s\u1ebd y\u00eau c\u1ea7u t\u00ednh minh b\u1ea1ch v\u00e0 t\u00ednh x\u00e1c th\u1ef1c tuy\u1ec7t \u0111\u1ed1i v\u00e0o n\u0103m 2023. H\u1ecd c\u0169ng l\u01b0u \u00fd r\u1eb1ng nhi\u1ec1u kh\u00e1ch h\u00e0ng tin r\u1eb1ng c\u00e1c c\u00f4ng ty n\u00ean \u0111i \u0111\u1ea7u trong vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i, m\u00f4i tr\u01b0\u1eddng v\u00e0 ch\u00ednh tr\u1ecb. Trong khi \u0111\u00f3, tin t\u1ee9c gi\u1ea3 m\u1ea1o v\u00e0 t\u1ea9y chay s\u1ebd ch\u1ee9ng ki\u1ebfn ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i h\u01a1n t\u1eeb c\u00f4ng ch\u00fang. <\/span>Do \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ph\u1ea3i l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 h\u01a1n \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean c\u00e1c ti\u00eau chu\u1ea9n x\u00e3 h\u1ed9i.<\/span><\/p>\n

\u00a0Gi\u1ea3i ph\u00e1p cho th\u01b0\u01a1ng hi\u1ec7u:<\/span><\/h6>\n

\u0110\u1ec3 \u0111i theo xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng n\u00e0y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u00e1c th\u1ea3o c\u00e1c b\u01b0\u1edbc m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111ang th\u1ef1c hi\u1ec7n \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh chu\u1ea9n m\u1ef1c h\u01a1n \u2014 \u0111\u1ed3ng th\u1eddi tr\u00e1nh l\u1ea1i nh\u1eefng tin t\u1ee9c sai l\u1ec7ch ho\u1eb7c ph\u00f3ng \u0111\u1ea1i.
\n<\/span>K\u1ebft h\u1ee3p c\u00e1c \u0111o\u1ea1n tr\u00edch h\u1eadu tr\u01b0\u1eddng v\u1ec1 c\u00e1ch s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00f3ng g\u00f3p cho d\u1ef1 \u00e1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng ho\u1eb7c c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ch\u0103m s\u00f3c nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh. V\u00e0 \u0111\u1eebng ng\u1ea1i \u0111\u01b0a ra quan \u0111i\u1ec3m v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng c\u00f3 li\u00ean quan \u0111\u1ebfn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.<\/span><\/p>\n

    \n
  1. \n
    V\u0169 tr\u1ee5 \u1ea3o (<\/b>Metaverse)
    \n<\/b><\/h6>\n

    \"(\u1ea2nh:<\/p>\n

    (\u1ea2nh: Viva)<\/li>\n<\/ol>\n

    Social Media Today, PR Daily, Forbes v\u00e0 Talkwalker k\u1ef3 v\u1ecdng v\u0169 tr\u1ee5 \u1ea3o s\u1ebd \u0111\u01b0\u1ee3c t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u00e0 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i n\u0103m 2023. C\u00e1c xu h\u01b0\u1edbng ch\u00ednh bao g\u1ed3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1eed nghi\u1ec7m t\u1ea1o v\u00e0 s\u1eed d\u1ee5ng h\u00ecnh \u0111\u1ea1i di\u1ec7n, t\u1eadp trung v\u00e0o VR, AR, c\u1eeda h\u00e0ng \u1ea3o v\u00e0 NFT.
    \n<\/span>M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 th\u1eed nghi\u1ec7m tr\u1ea3i nghi\u1ec7m V\u0169 tr\u1ee5 \u1ea3o.<\/p>\n

    V\u00ed d\u1ee5: Bloomingdale\u2019s \u0111\u00e3 ra m\u1eaft m\u1ed9t c\u1eeda h\u00e0ng \u1ea3o t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7y \u0111\u1ee7 trong Tu\u1ea7n l\u1ec5 th\u1eddi trang New York 2022.
    \n<\/span>Nike c\u00f3 th\u1ebf gi\u1edbi t\u01b0\u01a1ng t\u00e1c NIKELAND c\u1ee7a ri\u00eang m\u00ecnh, n\u01a1i kh\u00e1ch truy c\u1eadp c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m c\u00e1c tr\u00f2 ch\u01a1i th\u1ec3 thao.<\/p>\n

    \u00a0Gi\u1ea3i ph\u00e1p cho th\u01b0\u01a1ng hi\u1ec7u:<\/span><\/h6>\n

    M\u1eb7c d\u00f9 kh\u00e1i ni\u1ec7m v\u1ec1 v\u0169 tr\u1ee5 \u1ea3o c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y m\u1edbi m\u1ebb v\u00e0 kh\u00f3 hi\u1ec3u \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, nh\u01b0ng b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0m t\u1ea5t c\u1ea3! N\u1ebfu c\u00f3 th\u1ec3, h\u00e3y t\u1ef1 m\u00ecnh b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m metaverse \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 n\u00f3.
    \n<\/span>Sau \u0111\u00f3, c\u0169ng xem x\u00e9t c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean ban \u0111\u1ea7u, ch\u1eb3ng h\u1ea1n nh\u01b0 tri\u1ec3n khai AR v\u00e0o chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n. Shopify \u0111\u00e3 b\u00e1o c\u00e1o r\u1eb1ng n\u1ed9i dung s\u1ea3n ph\u1ea9m AR v\u00e0 3D \u0111\u01b0\u1ee3c \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n 94% so v\u1edbi n\u1ed9i dung s\u1ea3n ph\u1ea9m truy\u1ec1n th\u1ed1ng \u2014 v\u00ec v\u1eady, \u0111\u1eebng ng\u1ea7n ng\u1ea1i khi th\u1eed m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c m\u1edbi.<\/span><\/p>\n

      \n
    1. \n
      multi-sensory social (<\/b>n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111a gi\u00e1c quan)<\/b><\/h6>\n<\/li>\n<\/ol>\n

      Theo Talkwalker, <\/span>multi-sensory social<\/span> s\u1ebd l\u00e0 xu h\u01b0\u1edbng v\u00e0o n\u0103m 2023. <\/span>multi-sensory social<\/span> l\u00e0 s\u1ef1 t\u00edch h\u1ee3p c\u1ee7a c\u00e1c \u0111\u1ecbnh d\u1ea1ng kh\u00e1c nhau nh\u01b0 \u00e2m thanh, video, v\u0103n b\u1ea3n v\u00e0 th\u1eadm ch\u00ed c\u1ea3 v\u0169 tr\u1ee5 \u1ea3o. \u0110i\u1ec1u n\u00e0y gi\u00fap mang l\u1ea1i tr\u1ea3i nghi\u1ec7m m\u1edbi v\u00e0 h\u1ea5p d\u1eabn h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i.
      \n<\/span>V\u00ed d\u1ee5: Instagram \u0111\u00e3 \u0111\u01b0a ra t\u00f9y ch\u1ecdn th\u00eam nh\u1ea1c v\u00e0o \u1ea3nh t\u0129nh. <\/span>Twitter<\/span> th\u00eam podcast v\u00e0o n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh. V\u00e0 Meta c\u0169ng \u0111ang \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u v\u00e0o v\u0169 tr\u1ee5 \u1ea3o.<\/span><\/p>\n

      Gi\u1ea3i ph\u00e1p cho th\u01b0\u01a1ng hi\u1ec7u:<\/span><\/h6>\n

      \u0110i\u1ec1u ch\u1ec9nh n\u1ed9i dung t\u00edch h\u1ee3p \u00e2m thanh, cu\u1ed9c th\u0103m d\u00f2 \u00fd ki\u1ebfn, h\u00ecnh \u1ea3nh, text,.v.v. l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi ti\u1ebfp c\u1eadn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.<\/span><\/p>\n

        \n
      1. \n
        Si\u00eau \u1ee9ng d\u1ee5ng<\/b><\/h6>\n<\/li>\n<\/ol>\n

        C\u00e1c si\u00eau \u1ee9ng d\u1ee5ng k\u1ebft h\u1ee3p nhi\u1ec1u t\u00ednh n\u0103ng kh\u00e1c nhau t\u1eeb nh\u1eafn tin, video, gi\u1ea3i tr\u00ed \u0111\u1ebfn th\u01b0\u01a1ng m\u1ea1i v\u00e0 thanh to\u00e1n \u2014 gi\u1ed1ng nh\u01b0 WeChat hi\u1ec7n \u0111ang cung c\u1ea5p t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u tr\u00ean. Nh\u1eefng \u1ee9ng d\u1ee5ng n\u00e0y cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng c\u00e1c tr\u1ea3i nghi\u1ec7m phong ph\u00fa h\u01a1n, c\u0169ng nh\u01b0 s\u1ef1 d\u1ec5 d\u00e0ng \u0111\u00e1p \u1ee9ng nhi\u1ec1u nhu c\u1ea7u trong m\u1ed9t n\u1ec1n t\u1ea3ng.<\/span><\/p>\n

        V\u00ed d\u1ee5: TikTok \u0111\u00e3 th\u00eam nhi\u1ec1u t\u00ednh n\u0103ng sao ch\u00e9p tr\u1ef1c ti\u1ebfp c\u00e1c \u1ee9ng d\u1ee5ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00e1c nh\u01b0 livestream, story, cho ph\u00e9p \u0111\u0103ng t\u1ea3i video d\u00e0i h\u01a1n. Meta \u0111\u00e3 bi\u1ebfn WhatsApp th\u00e0nh m\u1ed9t \u1ee9ng d\u1ee5ng kh\u00f4ng ch\u1ec9 \u0111\u1ec3 nh\u1eafn tin tr\u1ef1c ti\u1ebfp, m\u00e0 g\u1ed3m nhi\u1ec1u c\u00f4ng c\u1ee5 c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u00ednh n\u0103ng thanh to\u00e1n.
        \n<\/span>Th\u1eadm ch\u00ed Elon Musk c\u00f2n m\u00f4 t\u1ea3 vi\u1ec7c mua Twitter c\u1ee7a m\u00ecnh l\u00e0 \u201cm\u1ed9t c\u00f4ng c\u1ee5 th\u00fac \u0111\u1ea9y \u0111\u1ec3 t\u1ea1o ra X, \u1ee9ng d\u1ee5ng ch\u1ee9 \u0111\u1ef1ng m\u1ecdi th\u1ee9.\u201d<\/span><\/p>\n

        Gi\u1ea3i ph\u00e1p cho th\u01b0\u01a1ng hi\u1ec7u: <\/span><\/h6>\n

        T\u1eadn d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng c\u00f3 th\u1ec3 gi\u00fap cung c\u1ea5p, cho c\u00f4ng ch\u00fang tr\u1ea3i nghi\u1ec7m t\u1ea5t c\u1ea3 trong m\u1ed9t thu\u1eadn ti\u1ec7n h\u01a1n tr\u00ean n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u l\u1ef1a ch\u1ecdn.<\/span><\/p>\n

          \n
        1. \n
          D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i<\/b><\/h6>\n<\/li>\n<\/ol>\n

          Mediatoolkit, Hootsuite v\u00e0 Convince & Convert, t\u1ea5t c\u1ea3 \u0111\u1ec1u d\u1ef1 \u0111o\u00e1n r\u1eb1ng ch\u00fang ta s\u1ebd th\u1ea5y nhi\u1ec1u doanh nghi\u1ec7p k\u1ebft h\u1ee3p y\u1ebfu t\u1ed1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0o chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd v\u00e0o n\u0103m 2023. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 m\u1ed9t k\u00eanh li\u00ean l\u1ea1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ec3 nhanh ch\u00f3ng gi\u1ea3i quy\u1ebft c\u00e1c c\u00e2u h\u1ecfi, khi\u1ebfu n\u1ea1i v\u00e0 y\u00eau c\u1ea7u. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng ph\u1ea3n h\u1ed3i nh\u1eefng kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

          T\u1ea1i sao qu\u1ea3n l\u00fd ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00ean bao g\u1ed3m m\u1ed9t y\u1ebfu t\u1ed1 c\u1ee7a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng?
          \n<\/span>N\u00f3 gi\u00fap cho kh\u00e1ch h\u00e0ng thu\u1eadn ti\u1ec7n h\u01a1n trong vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. H\u01a1n th\u1ebf n\u1eefa, h\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i, v\u00ec v\u1eady, vi\u1ec7c cung c\u1ea5p h\u1ed7 tr\u1ee3 th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

          M\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i cung c\u1ea5p c\u00e1c ch\u1ee9c n\u0103ng c\u00f3 s\u1eb5n \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c qu\u1ea3n l\u00fd d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 c\u1ea3i thi\u1ec7n th\u1eddi gian ph\u1ea3n h\u1ed3i. V\u00ed d\u1ee5: Facebook cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng nh\u01b0 h\u1ed9p th\u01b0 \u0111\u1ebfn chung, ph\u1ea3n h\u1ed3i t\u1ef1 \u0111\u1ed9ng v\u00e0 bot tr\u00f2 chuy\u1ec7n.<\/span><\/p>\n

          N\u00f3 gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Ph\u1ea3n h\u1ed3i c\u1ee7a c\u00f4ng ch\u00fang cho th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin c\u0169ng nh\u01b0 t\u00ednh minh b\u1ea1ch. Trong khi b\u1ecf qua c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

          \u00a0Gi\u1ea3i ph\u00e1p cho th\u01b0\u01a1ng hi\u1ec7u:<\/span><\/h6>\n

          \u0110\u00e0o t\u1ea1o c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i v\u1ec1 quy tr\u00ecnh d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.
          \n<\/span>M\u1edf DM tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n \u0111\u1ec3 kh\u00e1ch truy c\u1eadp d\u1ec5 d\u00e0ng li\u00ean h\u1ec7.
          \nC\u00e2n nh\u1eafc thi\u1ebft l\u1eadp c\u00e1c k\u00eanh ri\u00eang bi\u1ec7t, chuy\u00ean d\u1ee5ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. C\u0169ng gi\u1ed1ng nh\u01b0 D\u1ecbch v\u1ee5 Nike, Starbucks Care v\u00e0 Evernote Help tr\u00ean Twitter.
          \n<\/span>Cung c\u1ea5p h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u00f4ng khai. Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, \u0111i\u1ec1u n\u00e0y r\u1ea5t t\u1ed1t cho PR.
          \n<\/span>L\u1eafng nghe \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ee7 \u0111\u1ed9ng tham gia v\u00e0o c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n (ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c g\u1eafn th\u1ebb). Starbucks l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 \u0111i\u1ec1u n\u00e0y.<\/span><\/p>\n

            \n
          1. \n
            Short-form videos and TikTok<\/b><\/h6>\n

            \"(\u1ea2nh:
            (\u1ea2nh: CNET)<\/figcaption><\/figure><\/li>\n<\/ol>\n

            Ch\u00fang ta kh\u00f4ng th\u1ec3 n\u00f3i v\u1ec1 xu h\u01b0\u1edbng m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 kh\u00f4ng nh\u1eafc \u0111\u1ebfn Short-form videos v\u00e0 TikTok.
            \n<\/span>Short-form videos v\u1eabn<\/span> s\u1ebd duy tr\u00ec s\u1ee9c m\u1ea1nh c\u1ee7a ch\u00fang ho\u1eb7c nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa v\u00e0o n\u0103m 2023. Th\u1eadm ch\u00ed HubSpot d\u1ef1 \u0111o\u00e1n r\u1eb1ng <\/span>Short-form videos<\/span> s\u1ebd c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng cao nh\u1ea5t v\u00e0o n\u0103m 2023. Trong khi \u0111\u00f3, Hootsuite d\u1ef1 \u0111o\u00e1n r\u1eb1ng TikTok s\u1ebd tr\u1edf th\u00e0nh m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i s\u1ed1 m\u1ed9t.<\/span><\/p>\n

            \u00a0Gi\u1ea3i ph\u00e1p cho th\u01b0\u01a1ng hi\u1ec7u:<\/span><\/h6>\n

            Ti\u1ebfp t\u1ee5c \u01b0u ti\u00ean video v\u00e0o n\u0103m 2023. \u0110\u1ea3m b\u1ea3o c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u1ea5t cho c\u00e1c video d\u1ea1ng ng\u1eafn, ch\u1eb3ng h\u1ea1n nh\u01b0 Instagram (Reels), TikTok ho\u1eb7c YouTube (youtube short) \u2014 cho d\u00f9 \u0111\u00f3 l\u00e0 th\u00f4ng qua vi\u1ec7c c\u00f3 k\u00eanh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang b\u1ea1n hay c\u00f3 s\u1ef1 h\u1ee3p t\u00e1c v\u1edbi influencer.<\/span><\/p>\n

             <\/p>\n

            T\u1ea5t c\u1ea3 c\u00e1c xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y d\u1ef1a tr\u00ean nhi\u1ec1u d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng n\u0103m 2023 c\u1ee7a c\u00e1c doanh nghi\u1ec7p, n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Nh\u01b0 ta th\u1ea5y, Short-form videos v\u1eabn \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n l\u00e0\u00a0 xu h\u01b0\u1edbng h\u00e0ng \u0111\u1ea7u trong n\u0103m 2023. Ngo\u00e0i ra, AR c\u0169ng l\u00e0 m\u1ed9t xu h\u01b0\u1edbng \u0111\u00e1ng mong \u0111\u1ee3i n\u0103m, do v\u0169 tr\u1ee5 \u1ea3o \u0111\u00e3 d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t kh\u00e1i ni\u1ec7m quen thu\u1ed9c h\u01a1n v\u1edbi ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

            B\u00e0i vi\u1ebft g\u1ed1c thu\u1ed9c v\u1ec1 Gina Chamaa C\u00e1c nh\u00e0 l\u00e0m truy\u1ec1n th\u00f4ng lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng n\u1ec1n t\u1ea3ng m\u1edbi h\u1ee3p xu h\u01b0\u1edbng \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau. Cho \u0111\u1ebfn n\u0103m ngo\u00e1i, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ch\u1ee7 y\u1ebfu tr\u00ean Facebook v\u00e0 Twitter v\u00e0 \u0111\u01b0\u1ee3c cho l\u00e0 c\u00e1ch quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 […]<\/p>\n","protected":false},"author":5,"featured_media":8604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[91,89,88,90],"class_list":["post-8598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tu-csm","tag-giai-phap-truyen-thong","tag-gina-chamaa","tag-social-media-2023","tag-xu-huong-truyen-thong-mang-xa-hoi"],"_links":{"self":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/8598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/comments?post=8598"}],"version-history":[{"count":4,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/8598\/revisions"}],"predecessor-version":[{"id":8824,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/8598\/revisions\/8824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/media\/8604"}],"wp:attachment":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/media?parent=8598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/categories?post=8598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/tags?post=8598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}