{"id":8524,"date":"2022-12-21T09:34:45","date_gmt":"2022-12-21T09:34:45","guid":{"rendered":"https:\/\/csmglobal.vn\/?p=8524"},"modified":"2023-01-03T03:00:05","modified_gmt":"2023-01-03T03:00:05","slug":"tuong-lai-cua-short-form-video","status":"publish","type":"post","link":"https:\/\/csmglobal.vn\/index.php\/2022\/12\/21\/tuong-lai-cua-short-form-video\/","title":{"rendered":"T\u01b0\u01a1ng lai c\u1ee7a Short-form video"},"content":{"rendered":"

B\u00e0i vi\u1ebft g\u1ed1c thu\u1ed9c v\u1ec1 BytePlus<\/strong><\/a><\/p>\n

Short-form video c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb hi\u1ec7n t\u1ea1i c\u0169ng nh\u01b0 t\u01b0\u01a1ng lai. BytePlus<\/strong> n\u00f3i r\u1eb1ng short-form video \u0111ang th\u1ed1ng tr\u1ecb m\u1ea1ng x\u00e3 h\u1ed9i. V\u1eady tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, n\u00f3 \u0111ang ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o v\u00e0 n\u00f3 s\u1ebd ti\u1ebfp t\u1ee5c \u1ea3nh h\u01b0\u1edfng t\u1edbi t\u01b0 duy l\u00e0m truy\u1ec1n th\u00f4ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ra sao?<\/em><\/h6>\n
\"(\u1ea2nh:
(\u1ea2nh: explainerd)<\/figcaption><\/figure>\n
S\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a short-form video<\/b><\/em><\/h6>\n

Short-form video \u0111\u00e3 v\u00e0 \u0111ang th\u1ed1ng tr\u1ecb n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i khi m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb ch\u00fang v\u1edbi t\u1ed1c \u0111\u1ed9 cao h\u01a1n nhi\u1ec1u so v\u1edbi b\u1ea5t k\u1ef3 d\u1ea1ng n\u1ed9i dung n\u00e0o kh\u00e1c. M\u1ecdi ng\u01b0\u1eddi ng\u00e0y c\u00e0ng mong mu\u1ed1n n\u1ed9i dung ng\u1eafn g\u1ecdn, k\u00edch th\u01b0\u1edbc v\u1eeba ph\u1ea3i m\u00e0 h\u1ecd c\u00f3 th\u1ec3 ti\u1ebfp thu nhanh ch\u00f3ng trong m\u1ed9t th\u1ebf gi\u1edbi b\u00e3o h\u00f2a v\u1ec1 th\u00f4ng tin v\u00e0 th\u1eddi gian. \u0110\u1ecbnh d\u1ea1ng n\u00e0y l\u00e0 ho\u00e0n h\u1ea3o cho c\u00e1c m\u1ee5c \u0111\u00edch ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a Wyzowl 2020, m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb video v\u1edbi t\u1ed1c \u0111\u1ed9 g\u1ea5p \u0111\u00f4i so v\u1edbi b\u1ea5t k\u1ef3 lo\u1ea1i n\u1ed9i dung n\u00e0o kh\u00e1c. N\u00f3 c\u0169ng ph\u00e1t hi\u1ec7n ra r\u1eb1ng 84% ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 sau khi xem video c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Xu h\u01b0\u1edbng video n\u00e0y v\u1eabn t\u1ed3n t\u1ea1i v\u00e0 c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh n\u1ebfu mu\u1ed1n duy tr\u00ec s\u1ef1 ph\u00f9 h\u1ee3p.
\n<\/span><\/p>\n

Ti\u1ec1m n\u0103ng c\u1ee7a Machine learning v\u00e0 short-form video<\/b><\/em><\/h6>\n

Khi nh\u1eefng video ng\u1eafn ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, c\u00e1c doanh nghi\u1ec7p d\u1ea7n chuy\u1ec3n sang s\u1eed d\u1ee5ng Machine learning \u0111\u1ec3 gi\u00fap h\u1ecd t\u1ea1o v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung video tr\u00ean quy m\u00f4 l\u1edbn. Machine learning c\u00f3 kh\u1ea3 n\u0103ng c\u1ea3i thi\u1ec7n ti\u1ebfp th\u1ecb video theo nhi\u1ec1u c\u00e1ch. N\u00f3 c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb video c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch n\u1ed9i dung video v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n ph\u1ed1i.<\/span><\/p>\n

C\u00f4ng ngh\u1ec7 Machine learning \u0111ang thay \u0111\u1ed5i th\u00f3i quen s\u1eed d\u1ee5ng video ti\u1ebfp th\u1ecb c\u1ee7a ch\u00fang ta. B\u1eb1ng c\u00e1ch hi\u1ec3u nh\u1eefng g\u00ec kh\u00e1n gi\u1ea3 c\u1ee7a ch\u00fang t\u00f4i mu\u1ed1n xem, ch\u00fang ta c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd v\u00e0 chia s\u1ebb video t\u1ed1t h\u01a1n tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Ngo\u00e0i ra, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ea1o n\u1ed9i dung video c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng viral h\u01a1n.
\n<\/span>Vi\u1ec7c k\u1ebft h\u1ee3p Machine learning v\u00e0 Short-form video l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o.<\/span><\/p>\n

N\u00f3 mang l\u1ea1i hai l\u1ee3i \u00edch kh\u00e1c bi\u1ec7t:<\/span><\/p>\n

    \n
  1. V\u00ec t\u1ea5t c\u1ea3 c\u00e1c video \u0111\u01b0\u1ee3c gi\u1edbi h\u1ea1n trong khung th\u1eddi gian c\u1ed1 \u0111\u1ecbnh v\u00e0 ng\u1eafn h\u01a1n n\u00ean d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u1ee3p l\u00fd h\u01a1n v\u00e0 d\u1ec5 so s\u00e1nh h\u01a1n<\/span><\/li>\n
  2. \u0110\u1ec3 ki\u1ec3m so\u00e1t s\u1ef1 t\u0103ng l\u00ean kh\u00f4ng ng\u1eebng c\u1ee7a c\u00e1c n\u1ed9i dung kh\u00e1c nhau, c\u00e1c doanh nghi\u1ec7p \u0111ang ti\u1ebfn t\u1edbi k\u1ebft h\u1ee3p nhi\u1ec1u ph\u1ea7n d\u1eef li\u1ec7u h\u01a1n n\u1eefa trong h\u1ec7 th\u1ed1ng x\u1ebfp h\u1ea1ng c\u1ee7a h\u1ecd. S\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o n\u00e0y \u0111\u01b0a vi\u1ec7c ph\u00e2n ph\u1ed1i n\u1ed9i dung ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc ( nhanh h\u01a1n) v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o kh\u00f4ng ch\u1ec9 thay \u0111\u1ed5i c\u1ee5c di\u1ec7n c\u1ee7a ng\u00e0nh m\u00e0 c\u00f2n t\u1ea1o ra hi\u1ec7u \u1ee9ng domino t\u00edch c\u1ef1c \u1edf \u0111\u1ea7u ngu\u1ed3n trong chu\u1ed7i gi\u00e1 tr\u1ecb.<\/span><\/li>\n<\/ol>\n
    \"(\u1ea2nh:
    (\u1ea2nh: Fore school management)<\/figcaption><\/figure>\n
    \u0110\u01b0a short-form video v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb video<\/b><\/em><\/h6>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o m\u00e0 c\u00e1c doanh nghi\u1ec7p n\u00ean ghi nh\u1edb khi th\u00eam short-form video v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh:<\/span><\/p>\n

    1. T\u1ea1o n\u1ed9i dung video ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng n\u1ec1n t\u1ea3ng<\/strong><\/h6>\n

    N\u1ebfu b\u1ea1n chia s\u1ebb c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p v\u00e0 n\u1ed9i dung tr\u00ean m\u1ecdi n\u1ec1n t\u1ea3ng, th\u00ec d\u1ea7n d\u1ea7n c\u00f4ng ch\u00fang c\u1ee7a b\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y ch\u00e1n n\u1ea3n khi nghe \u0111i nghe l\u1ea1i nh\u1eefng \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1. \u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n nh\u1edb l\u00e0 m\u1ecdi n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec1u kh\u00e1c nhau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng m\u1ed7i n\u1ec1n t\u1ea3ng kh\u00e1c nhau. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung c\u1ee7a m\u00ecnh cho ph\u00f9 h\u1ee3p. M\u1ed9t video \u0111\u01b0\u1ee3c t\u1ea1o cho TikTok s\u1ebd kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean TV v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. H\u00e3y ghi nh\u1edb \u0111i\u1ec1u n\u00e0y khi t\u1ea1o video c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 n\u1ec1n t\u1ea3ng b\u1ea1n chia s\u1ebb ch\u00fang.<\/span><\/p>\n

    2. L\u00e0 ch\u00ednh b\u1ea1n<\/strong><\/h6>\n

    T\u00ednh x\u00e1c th\u1ef1c l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u khi n\u00f3i \u0111\u1ebfn d\u1ea1ng short-form video. T\u1eeb \u0111o\u1ea1n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng, ng\u01b0\u1eddi xem mu\u1ed1n c\u00f3 c\u1ea3m gi\u00e1c nh\u01b0 h\u1ecd th\u1ef1c s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c b\u1eaft k\u1ecbp xu h\u01b0\u1edbng, \u0111i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u00ec ch\u1ec9 c\u00f3 x\u1ea5p x\u1ec9 48h \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c video c\u1ee7a b\u1ea1n c\u00f3 viral hay kh\u00f4ng v\u1eady n\u00ean h\u00e3y t\u1eeb b\u1ecf s\u1ef1 b\u00f3ng b\u1ea9y v\u00e0 l\u00e0 ch\u00ednh b\u1ea1n \u0111\u1ec3 k\u1ebft n\u1ed1i hi\u1ec7u qu\u1ea3 h\u01a1n v\u1edbi c\u00f4ng ch\u00fang.<\/span><\/p>\n

    3. Ph\u01b0\u01a1ng th\u1ee9c gi\u00e1o d\u1ee5c sinh \u0111\u1ed9ng<\/strong><\/h6>\n

    C\u00e1c video d\u1ea1ng ng\u1eafn ph\u1ed5 bi\u1ebfn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y, v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e2u tr\u1ea3 l\u1eddi nh\u1eb1m gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. Ti\u1ebfp th\u1ecb video th\u00f4ng qua gi\u00e1o d\u1ee5c l\u00e0 kh\u00f4 khan? \u0110\u00f3 l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m th\u00f4ng minh. Trong l\u0129nh v\u1ef1c m\u1ef9 ph\u1ea9m, Ulta Beauty \u0111ang d\u1eabn \u0111\u1ea7u. V\u1edbi Beauty School Live, Ulta ph\u00e1t s\u00f3ng c\u00e1c l\u1edbp h\u1ecdc \u1ea3o v\u1ec1 xu h\u01b0\u1edbng trang \u0111i\u1ec3m v\u00e0 k\u1ef9 thu\u1eadt \u1ee9ng d\u1ee5ng. Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp, m\u1ed9t \u1ee9ng d\u1ee5ng l\u00e0m \u0111\u1eb9p k\u1ebft n\u1ed1i c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng Gen Z v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng chia s\u1ebb th\u00f3i quen ch\u0103m s\u00f3c da, k\u1ef9 thu\u1eadt \u1ee9ng d\u1ee5ng v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

    S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a Short-form video ch\u1ee9ng t\u1ecf ti\u1ec1m n\u0103ng m\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng c\u00f3 \u0111\u01b0\u1ee3c v\u1ec1 m\u1eb7t s\u00e1ng t\u1ea1o n\u1ed9i dung. Khi c\u00f3 nhi\u1ec1u ph\u1ea7n n\u1ed9i dung h\u01a1n, nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng h\u01a1n v\u00e0 ng\u00e0y m\u1ed9t s\u00e1ng t\u1ea1o h\u01a1n th\u00ec \u0111\u1ecbnh d\u1ea1ng n\u00e0y c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 ph\u00e1t huy h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3 trong t\u01b0\u01a1ng lai.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    B\u00e0i vi\u1ebft g\u1ed1c thu\u1ed9c v\u1ec1 BytePlus Short-form video c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb hi\u1ec7n t\u1ea1i c\u0169ng nh\u01b0 t\u01b0\u01a1ng lai. BytePlus n\u00f3i r\u1eb1ng short-form video \u0111ang th\u1ed1ng tr\u1ecb m\u1ea1ng x\u00e3 h\u1ed9i. V\u1eady tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, n\u00f3 \u0111ang ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o v\u00e0 n\u00f3 s\u1ebd […]<\/p>\n","protected":false},"author":5,"featured_media":8528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[82,80,83,81],"class_list":["post-8524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tu-csm","tag-byteplus","tag-short-form-video","tag-tiem-nang-short-form-video","tag-tuong-lai-short-form-video"],"_links":{"self":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/8524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/comments?post=8524"}],"version-history":[{"count":6,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/8524\/revisions"}],"predecessor-version":[{"id":8850,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/8524\/revisions\/8850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/media\/8528"}],"wp:attachment":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/media?parent=8524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/categories?post=8524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/tags?post=8524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}