{"id":8296,"date":"2022-12-14T07:05:21","date_gmt":"2022-12-14T07:05:21","guid":{"rendered":"https:\/\/csmglobal.vn\/?p=8296"},"modified":"2022-12-27T03:24:20","modified_gmt":"2022-12-27T03:24:20","slug":"8-xu-huong-social-media-vao-nam-2022","status":"publish","type":"post","link":"https:\/\/csmglobal.vn\/index.php\/2022\/12\/14\/8-xu-huong-social-media-vao-nam-2022\/","title":{"rendered":"8 Xu H\u01b0\u1edbng Social Media V\u00e0o N\u0103m 2022"},"content":{"rendered":"

B\u00e0i vi\u1ebft g\u1ed1c c\u1ee7a\u00a0performancemarketing.asia<\/a><\/p>\n

Hootsuite \u0111\u00e3 th\u1ef1c hi\u1ec7n cu\u1ed9c kh\u1ea3o s\u00e1t v\u1edbi h\u01a1n 18.000 marketers \u0111\u1ec3 gi\u00fap d\u1ef1 \u0111o\u00e1n 8 xu h\u01b0\u1edbng social media ch\u00ednh v\u00e0o n\u0103m nay.<\/i><\/span><\/h5>\n
1. TikTok s\u1ebd tr\u1edf th\u00e0nh m\u1ea1ng x\u00e3 h\u1ed9i quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 marketing?<\/strong><\/h6>\n

\"Nh\u01b0ng<\/p>\n

\n

TikTok \u0111\u00e3 v\u01b0\u1ee3t m\u1ed1c 1 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng v\u00e0o th\u00e1ng 9\/2021. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn th\u1ee9 7 tr\u00ean th\u1ebf gi\u1edbi.V\u00e0o th\u00e1ng 1\/2021, n\u00f3 ch\u1ec9 c\u00f3 689 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng. \u0110\u00f3 l\u00e0 m\u1ee9c t\u0103ng 45% trong v\u00f2ng ch\u01b0a \u0111\u1ea7y m\u1ed9t n\u0103m. C\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u t\u0103ng 1,157% t\u1eeb n\u0103m 2018 \u0111\u1ebfn n\u0103m 2020.<\/p>\n

Th\u00fa v\u1ecb h\u01a1n l\u00e0 Google Trend cho th\u1ea5y TikTok ho\u00e0n to\u00e0n th\u1ed1ng tr\u1ecb n\u1ed9i dung video d\u1ea1ng ng\u1eafn c\u1ee7a Instagram.
\nTrong n\u0103m ngo\u00e1i, nhu c\u1ea7u t\u00ecm ki\u1ebfm \u0111\u1ed1i v\u1edbi TikTok \u0111\u00e3 t\u0103ng 173%. Nh\u01b0ng nhu c\u1ea7u t\u00ecm ki\u1ebfm cho Instagram Reels ch\u1ec9 t\u0103ng 22%. V\u00e0 n\u00f3 \u0111\u00e3 gi\u1ea3m 33% cho Stories.<\/p>\n<\/div>\n

\"Nh\u01b0ng<\/div>\n
Nh\u01b0ng m\u1ed9t s\u1ed1 doanh nghi\u1ec7p v\u1eabn c\u00f2n do d\u1ef1 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y.
\nCh\u1ec9 35% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o TikTok trong n\u0103m t\u1edbi. H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 l\u1edbn v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u00e1ng tin c\u1eady nh\u01b0 Instagram v\u00e0 Facebook.Tuy nhi\u00ean, khi \u0111\u01b0\u1ee3c h\u1ecfi n\u1ec1n t\u1ea3ng n\u00e0o h\u1ecd cho r\u1eb1ng l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh, 24% cho bi\u1ebft l\u00e0 TikTok. \u0110\u00e2y l\u00e0 m\u1ee9c t\u0103ng 700% so v\u1edbi n\u0103m 2020.TikTok \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 kinh doanh h\u1eefu \u00edch v\u00e0o n\u0103m 2020 v\u00e0 2021. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c doanh nghi\u1ec7p c\u1ea3m th\u1ea5y l\u1ea1c quan h\u01a1n khi \u0111\u1ea7u t\u01b0 v\u00e0o n\u00f3 trong n\u0103m nay.
\nDanh s\u00e1ch vi\u1ec7c c\u1ea7n l\u00e0m
\n\u2013 T\u1ea1o m\u1ed9t t\u00e0i kho\u1ea3n doanh nghi\u1ec7p cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n
\n\u2013 Kh\u00e1m ph\u00e1 TikTok \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1c t\u00ednh n\u0103ng & thu\u1eadt to\u00e1n v\u00e0 t\u00ecm th\u1ea5y m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng
\n\u2013 Ph\u00e1c th\u1ea3o nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing tr\u00ean TikTok.<\/p>\n<\/div>\n
<\/span>2. B\u1eaft \u0111\u1ea7u chi nhi\u1ec1u ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o cho c\u00e1c n\u1ec1n t\u1ea3ng nh\u1ecf h\u01a1n<\/strong><\/h6>\n

\"B\u1eaft<\/p>\n

C\u00f3 l\u1ebd \u0111\u00e2y l\u00e0 xu h\u01b0\u1edbng \u0111\u00e1ng ng\u1ea1c nhi\u00ean nh\u1ea5t trong danh s\u00e1ch n\u00e0yNghi\u00ean c\u1ee9u m\u1edbi cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 ti\u1ebfp nh\u1eadn qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh nh\u1ecf h\u01a1n nh\u01b0 TikTok, Snapchat v\u00e0 Pinterest h\u01a1n l\u00e0 n\u1ec1n t\u1ea3ng l\u1edbn h\u01a1n.
\n\u2013 M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Kantar, \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n b\u1edfi TikTok, cho th\u1ea5y r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng x\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o tr\u00ean TikTok l\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 th\u00fa v\u1ecb h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c.
\n\u2013 M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Nielsen do Snapchat \u1ee7y quy\u1ec1n cho th\u1ea5y r\u1eb1ng qu\u1ea3ng c\u00e1o tr\u00ean Snapchat c\u00f3 ph\u1ea1m vi ti\u1ebfp c\u1eadn nhi\u1ec1u h\u01a1n qu\u1ea3ng c\u00e1o tr\u00ean TV v\u00e0 d\u1eabn \u0111\u1ebfn n\u00e2ng cao nh\u1eadn th\u1ee9c v\u00e0 \u00fd \u0111\u1ecbnh mua h\u00e0ng cao h\u01a1n.
\n\u2013 M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Pinterest Business cho th\u1ea5y qu\u1ea3ng c\u00e1o tr\u00ean Pinterest c\u00f3 ROI cao h\u01a1n v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i r\u1ebb h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c.Google Trend c\u0169ng cho th\u1ea5y nhu c\u1ea7u t\u00ecm ki\u1ebfm ng\u00e0y c\u00e0ng t\u0103ng trong hai n\u0103m qua \u0111\u1ed1i v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n

Tuy nhi\u00ean, quan tr\u1ecdng nh\u1ea5t l\u00e0 TikTok, Pinterest v\u00e0 Snapchat \u0111\u1ec1u khuy\u1ebfn kh\u00edch c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o l\u00e0m cho qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd \u201cph\u00f9 h\u1ee3p\u201d v\u1edbi organic content c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.
\nK\u1ebft qu\u1ea3 l\u00e0 c\u00e1c qu\u1ea3ng c\u00e1o mang t\u00ednh gi\u1ea3i tr\u00ed h\u01a1n v\u00e0 \u00edt g\u00e2y gi\u00e1n \u0111o\u1ea1n h\u01a1n, t\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ea1o c\u1ea3m gi\u00e1c t\u1ed1t cho doanh nghi\u1ec7p.<\/p>\n

Nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m:
\n\u2013 Xem x\u00e9t k\u1ef9 h\u01a1n m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng.
\n\u2013 Nghi\u00ean c\u1ee9u n\u1ed9i dung m\u1ecdi ng\u01b0\u1eddi \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00f3.
\n\u2013 Th\u1eed nghi\u1ec7m v\u1edbi vi\u1ec7c t\u1ea1o qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u00f3<\/p>\n<\/div>\n

<\/span>3. S\u1ef1 b\u00f9ng n\u1ed5 mua s\u1eafm tr\u00ean social media<\/strong><\/h6>\n

\"3.<\/p>\n

\n

M\u1ee9c ti\u00eau th\u1ee5 tr\u00ean social media gia t\u0103ng k\u1ebft h\u1ee3p v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a content creator trong \u0111\u1ea1i d\u1ecbch Covid -19 \u0111\u00e3 t\u1ea1o ra nh\u1eefng \u0111i\u1ec1u ki\u1ec7n ho\u00e0n h\u1ea3o cho s\u1ef1 b\u00f9ng n\u1ed5 mua s\u1eafm tr\u00ean social media.eMarketer d\u1ef1 \u0111o\u00e1n social commerce s\u1ebd l\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u1ecb gi\u00e1 80 t\u1ef7 \u0111\u00f4 la v\u00e0o 2025. N\u00f3 c\u0169ng s\u1ebd th\u00fac \u0111\u1ea9y t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a e-commerce (ch\u1ec9 ri\u00eang n\u0103m 2020 t\u0103ng 18%).<\/p>\n

81% ng\u01b0\u1eddi mua \u0111\u00e3 s\u1eed d\u1ee5ng social media \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch. Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 nh\u1eadn ra r\u1eb1ng vi\u1ec7c cho ph\u00e9p nh\u1eefng ng\u01b0\u1eddi d\u00f9ng n\u00e0y thanh to\u00e1n trong c\u00f9ng m\u1ed9t \u1ee9ng d\u1ee5ng r\u1ea5t c\u00f3 \u00fd ngh\u0129a.<\/p>\n

H\u1ea7u h\u1ebft c\u00e1c social media hi\u1ec7n nay \u0111\u1ec1u c\u00f3 c\u00e1c gi\u1ea3i ph\u00e1p mua s\u1eafm trong \u1ee9ng d\u1ee5ng, bao g\u1ed3m c\u1ea3 video tr\u1ef1c ti\u1ebfp v\u00e0 \u0111ang n\u1ed7 l\u1ef1c cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng. Nh\u01b0ng Instagram, Facebook v\u00e0 Pinterest l\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/p>\n

Nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m
\n\u2013 N\u1ebfu b\u1ea1n b\u00e1n s\u1ea3n ph\u1ea9m cho m\u1ecdi ng\u01b0\u1eddi, h\u00e3y thi\u1ebft l\u1eadp C\u1eeda h\u00e0ng tr\u00ean Facebook v\u00e0 \/ ho\u1eb7c C\u1eeda h\u00e0ng tr\u00ean Instagram. Ho\u1eb7c, th\u1eed nghi\u1ec7m Ghim s\u1ea3n ph\u1ea9m tr\u00ean Pinterest.
\n\u2013 N\u00ean linh ho\u1ea1t thi\u1ebft k\u1ebf t\u1eebng c\u1eeda h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng n\u1ec1n t\u1ea3ng kh\u00e1c nhau. V\u00ec v\u1eady h\u00e3y t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u1ec1 m\u1eb7t th\u1ecb gi\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch nh\u1ea5t c\u00f3 th\u1ec3.
\n\u2013 T\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3n l\u00fd c\u00e1c danh m\u1ee5c m\u00e0 b\u1ea1n cho r\u1eb1ng followers tr\u00ean Instagram s\u1ebd th\u00edch nh\u1ea5t.<\/p>\n<\/div>\n

<\/span>4. Kh\u00e1ch h\u00e0ng s\u1ebd mu\u1ed1n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 th\u00f4ng qua social media nhi\u1ec1u h\u01a1n<\/strong><\/h6>\n

\"Kh\u00e1ch<\/p>\n

Trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a Nielsen do Facebook \u1ee7y quy\u1ec1n, 64% ng\u01b0\u1eddi n\u00f3i r\u1eb1ng h\u1ecd th\u00edch nh\u1eafn tin h\u01a1n l\u00e0 g\u1ecdi \u0111i\u1ec7n cho m\u1ed9t doanh nghi\u1ec7p. V\u00e0 theo Gartner, 60% t\u1ea5t c\u1ea3 c\u00e1c y\u00eau c\u1ea7u d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd th\u00f4ng qua c\u00e1c k\u00eanh digital v\u00e0o n\u0103m 2023.B\u1ea5t ch\u1ea5p nhu c\u1ea7u gia t\u0103ng, nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn ch\u01b0a s\u1eb5n s\u00e0ng cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 qua social media.
\nKh\u1ea3o s\u00e1t customer service n\u0103m 2022 c\u1ee7a Hootsuite cho th\u1ea5y 71% t\u1ed5 ch\u1ee9c ho\u1eb7c l\u00e0 ch\u01b0a b\u1eaft \u0111\u1ea7u \u0111\u1ea7u t\u01b0 v\u00e0o tr\u00ean social media ho\u1eb7c h\u1ecd kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 g\u00ec c\u1ea3.
\nNh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m
\n\u2013 B\u1eaft \u0111\u1ea7u suy ngh\u0129 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c customer service tr\u00ean social media .
\n\u2013 T\u1ea1o c\u00e1c m\u1eabu c\u00e2u tr\u1ea3 l\u1eddi d\u00e0nh ri\u00eang cho t\u1eebng n\u1ec1n t\u1ea3ng v\u1edbi c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p.
\n\u2013 N\u1ebfu b\u1ea1n ch\u01b0a c\u00f3, h\u00e3y th\u1eed s\u1eed d\u1ee5ng m\u1ed9t chatbot \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1eddi gian ph\u1ea3n h\u1ed3i c\u1ee7a b\u1ea1n.<\/div>\n
<\/span>5. Video d\u1ea1ng d\u00e0i kh\u00f4ng c\u00f2n l\u00e0 t\u01b0\u01a1ng lai, ngo\u1ea1i tr\u1eeb tr\u00ean YouTube<\/strong><\/h6>\n

\"Video<\/p>\n

Theo c\u00f4ng ty ph\u1ea7n m\u1ec1m l\u01b0u tr\u1eef video Vidyard, 60% t\u1ed5ng s\u1ed1 video \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n tr\u00ean internet v\u00e0o n\u0103m 2020 c\u00f3 \u0111\u1ed9 d\u00e0i d\u01b0\u1edbi 2 ph\u00fat.Hai n\u0103m tr\u01b0\u1edbc, v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a IGTV v\u00e0 Facebook Watch (ch\u01b0a k\u1ec3 \u0111\u1ebfn s\u1ef1 s\u1ee5p \u0111\u1ed5 \u0111\u01b0\u1ee3c cho l\u00e0 c\u1ee7a Snapchat), c\u00f3 m\u1ed9t th\u1eddi \u0111i\u1ec3m m\u00e0 t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u ngh\u0129 r\u1eb1ng video d\u1ea1ng d\u00e0i l\u00e0 t\u01b0\u01a1ng lai.
\nYouTube, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e1c video gi\u00e1o d\u1ee5c d\u00e0i, l\u00e0 nh\u1eefng video b\u1ed5 \u00edch v\u01b0\u1ee3t qua m\u1ed1c 10 ph\u00fat. V\u00e0 Facebook c\u0169ng mu\u1ed1n c\u1ea1nh tranh v\u1edbi Youtube trong l\u0129nh v\u1ef1c n\u00e0y.
\nSau s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a TikTok. \u0110\u00e1p l\u1ea1i, Instagram \u0111\u00e3 ra m\u1eaft Reels v\u00e0o cu\u1ed1i n\u0103m 2020 v\u00e0 \u0111\u00e3 ng\u1eebng s\u1eed d\u1ee5ng IGTV.
\nV\u00e0 ngay c\u1ea3 YouTube, ph\u00e1o \u0111\u00e0i cu\u1ed1i c\u00f9ng c\u1ee7a video d\u1ea1ng d\u00e0i tr\u00ean social media, c\u0169ng \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u1ed9t \u0111\u1ecbnh d\u1ea1ng m\u1edbi \u0111\u00f3 l\u00e0 YouTube Shorts.S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Reels v\u00e0 TikTok n\u1ed1i ti\u1ebfp th\u00e0nh c\u00f4ng c\u1ee7a Stories (m\u1ed9t \u0111\u1ecbnh d\u1ea1ng video ng\u1eafn kh\u00e1c), ch\u1ee9ng ki\u1ebfn \u200b\u200bs\u1ef1 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng nhanh ch\u00f3ng t\u1eeb n\u0103m 2018 \u0111\u1ebfn n\u0103m 2020.<\/p>\n<\/div>\n
\"Video<\/div>\n
G\u1ea7n 40% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd s\u1eed d\u1ee5ng video d\u1ea1ng ng\u1eafn \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.
\nNh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m:
\n\u2013 N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i m\u1edbi, h\u00e3y th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c video TikTok.
\n\u2013 N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 thu h\u00fat l\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng Instagram hi\u1ec7n t\u1ea1i, h\u00e3y th\u1eed nghi\u1ec7m v\u1edbi Stories.
\n\u2013 N\u1ebfu b\u1ea1n th\u00e0nh c\u00f4ng v\u1edbi video d\u1ea1ng ng\u1eafn tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng, h\u00e3y th\u1eed n\u00f3 tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng kh\u00e1c v\u00e0 l\u00e0m cho n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng n\u1ec1n t\u1ea3ng kh\u00e1c nhau.<\/div>\n
<\/span>6. H\u1ee3p t\u00e1c v\u1edbi creator trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong><\/h6>\n

\"H\u1ee3p<\/p>\n

T\u00ednh \u0111\u1ebfn n\u0103m 2021, 50 tri\u1ec7u ng\u01b0\u1eddi coi m\u00ecnh l\u00e0 creator tr\u00ean social media. V\u00e0 c\u00e1c doanh nghi\u1ec7p d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd chi 15 t\u1ef7 \u0111\u00f4 la cho influencer marketing v\u00e0o n\u0103m 2022.
\nSocial media \u0111ang th\u00fac \u0111\u1ea9y v\u00e0 \u0111\u00e1p \u1ee9ng s\u1ef1 b\u00f9ng n\u1ed5 n\u00e0y b\u1eb1ng c\u00e1ch th\u00eam nhi\u1ec1u c\u00f4ng c\u1ee5 ki\u1ebfm ti\u1ec1n m\u1edbi c\u1ee7a ch\u00ednh c\u00e1c n\u1ec1n t\u1ea3ng m\u1edbi, ch\u1eb3ng h\u1ea1n nh\u01b0:
\n\u2013 TikTok\u2019s Creator Marketplace
\n\u2013 Instagram\u2019s Collabs
\n\u2013 Instagram\u2019s Branded Content Ads
\n\u2013 Facebook\u2019s Brand Collabs Manager
\n\u2013 YouTube Brand Connect
\n\u2013 Twitter\u2019s paid Super FollowsT\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec1u nh\u1eb1m m\u1ee5c \u0111\u00edch y\u00eau c\u1ea7u content creator tr\u1ea3 ti\u1ec1n \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c gia t\u0103ng gi\u00e1 tr\u1ecb cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u00e0 h\u1ecd \u0111\u00e3 ch\u1ecdn.D\u00f9 l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, v\u1eabn s\u1ebd lu\u00f4n c\u00f3 m\u1ed9t creator v\u1edbi c\u01a1 s\u1edf ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng s\u1eb5n s\u00e0ng h\u1ee3p t\u00e1c v\u1edbi b\u1ea1n. V\u00e0 h\u1ecd s\u1ebd l\u00e0m t\u1ed1t h\u01a1n trong vi\u1ec7c t\u1ea1o ra c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. V\u00ec th\u1ebf b\u1ea1n n\u00ean
\n\u2013 X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn v\u00e0 xem h\u1ecd \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0o.
\n\u2013 Xem x\u00e9t qua c\u00e1c l\u0129nh v\u1ef1c c\u1ee7a creator \u0111\u1ec3 t\u1ea1o ra danh s\u00e1ch ch\u1ecdn l\u1ecdc nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u1edbi kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n<\/div>\n
<\/span>7. B\u1ea1n c\u1ea7n h\u1ecdc paid ads (ngay c\u1ea3 khi b\u1ea1n ch\u01b0a l\u00e0m qu\u1ea3ng c\u00e1o)<\/strong><\/h6>\n

\"B\u1ea1n<\/p>\n

43% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft \u201cs\u1ef1 s\u1ee5t gi\u1ea3m organic reach v\u00e0 nhu c\u1ea7u t\u0103ng ng\u00e2n s\u00e1ch paid ads\u201d l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a h\u1ecd tr\u00ean social media. \u0110i\u1ec1u n\u00e0y ch\u1ec9 \u0111\u1ee9ng th\u1ee9 hai sau \u201cli\u00ean t\u1ee5c \u0111\u01b0a ra c\u00e1c \u00fd t\u01b0\u1edfng cho content\u201d.
\nNh\u01b0ng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf \u0111\u00e3 li\u1ec7t k\u00ea s\u1ef1 s\u1ee5t gi\u1ea3m c\u1ee7a organic reach l\u00e0 th\u00e1ch th\u1ee9c s\u1ed1 1 c\u1ee7a h\u1ecd.\u0110i\u1ec1u n\u00e0y th\u1eadt \u00fd ngh\u0129a. S\u1ef1 s\u1ee5t gi\u1ea3m organic reach \u0111\u00e3 \u0111\u01b0\u1ee3c ghi nh\u1eadn trong nhi\u1ec1u n\u0103m, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean Facebook v\u00e0 Instagram.Nh\u01b0ng th\u1ef1c t\u1ebf organic reach trung b\u00ecnh cho m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean Facebook l\u00e0 5,2%. C\u00f3 ngh\u0129a l\u00e0 ch\u1ec9 c\u00f3 5% ng\u01b0\u1eddi theo d\u00f5i b\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y b\u00e0i post c\u1ee7a b\u1ea1n n\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u1eb7t b\u1ea5t k\u1ef3 kho\u1ea3n ng\u00e2n s\u00e1ch n\u00e0o cho paid ads.<\/p>\n

Nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m:
\n\u2013 Ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng organic content \u0111\u1ec3 t\u0103ng brand awareness, cung c\u1ea5p customer service v\u00e0 khuy\u1ebfn kh\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1n gi\u1ea3,..
\n\u2013 Th\u1eed nghi\u1ec7m v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o c\u00e1c b\u00e0i \u0111\u0103ng h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi.<\/p>\n<\/div>\n

<\/span>8. T\u1eadn d\u1ee5ng m\u1ea1nh m\u1ebd h\u01a1n social listening<\/strong><\/h6>\n

\"T\u1eadn<\/p>\n

\n

Khi \u0111\u1ea1i d\u1ecbch ti\u1ebfn tri\u1ec3n, c\u00e0ng c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p bi\u1ebft r\u1eb1ng social listening c\u00f3 th\u1ec3 gi\u00fap h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c s\u1edf th\u00edch thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 tr\u00e1nh r\u1ee7i ro v\u1ec1 PR.H\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t cho bi\u1ebft h\u1ecd \u0111\u1ed3ng \u00fd m\u1ed9t ph\u1ea7n ho\u1eb7c ho\u00e0n to\u00e0n \u0111\u1ed3ng \u00fd r\u1eb1ng social listening \u0111\u00e3 gia t\u0103ng gi\u00e1 tr\u1ecb cho t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd trong 12 th\u00e1ng qua.<\/p>\n<\/div>\n

\"T\u1eadn<\/div>\n
<\/div>\n
Nhu c\u1ea7u t\u00ecm ki\u1ebfm tr\u00ean Google cho c\u00e1c t\u1eeb kh\u00f3a nh\u01b0 \u201csocial listening\u201d v\u00e0 \u201csocial listening tool\u201d t\u0103ng 22% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i.<\/div>\n
Theo nghi\u00ean c\u1ee9u c\u1ee7a Hootsuite<\/i><\/span><\/div>\n
Ngu\u1ed3n C\u1ed9ng \u0111\u1ed3ng Martech \u2013 SEO \u2013 Digital Marketing<\/i><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

B\u00e0i vi\u1ebft g\u1ed1c c\u1ee7a\u00a0performancemarketing.asia Hootsuite \u0111\u00e3 th\u1ef1c hi\u1ec7n cu\u1ed9c kh\u1ea3o s\u00e1t v\u1edbi h\u01a1n 18.000 marketers \u0111\u1ec3 gi\u00fap d\u1ef1 \u0111o\u00e1n 8 xu h\u01b0\u1edbng social media ch\u00ednh v\u00e0o n\u0103m nay. 1. TikTok s\u1ebd tr\u1edf th\u00e0nh m\u1ea1ng x\u00e3 h\u1ed9i quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 marketing? TikTok \u0111\u00e3 v\u01b0\u1ee3t m\u1ed1c 1 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng v\u00e0o th\u00e1ng 9\/2021. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn […]<\/p>\n","protected":false},"author":2,"featured_media":8297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-tu-csm"],"_links":{"self":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/8296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/comments?post=8296"}],"version-history":[{"count":3,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/8296\/revisions"}],"predecessor-version":[{"id":8300,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/posts\/8296\/revisions\/8300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/media\/8297"}],"wp:attachment":[{"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/media?parent=8296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/categories?post=8296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csmglobal.vn\/index.php\/wp-json\/wp\/v2\/tags?post=8296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}